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MSMESB: Issues of Big Data in Business Education

MSMESB: Issues of Big Data in Business Education. Kellie Keeling University of Denver. Motivation. MS Business Analytics students have 2 electives Asked for summer VBA/VB programming course and ….. Asked a “Big Data” course I am developing a Spring Course starting March 24th

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MSMESB: Issues of Big Data in Business Education

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  1. MSMESB: Issues of Big Data in Business Education Kellie Keeling University of Denver

  2. Motivation • MS Business Analytics students have 2 electives • Asked for summer VBA/VB programming course and ….. • Asked a “Big Data” course • I am developing a Spring Course starting March 24th • Complex Data Analytics (“Big Data”) • Only introductory stat as prerequisite • (stat minors, majors and MS students!!)

  3. What Now???

  4. Search for Syllabi https://docs.google.com/spreadsheet/ccc?key=0AtA-8H81STQxdGstU3ZZRHZha3gtOWljYy1uQWRpbmc&usp=drive_web#gid=0

  5. Topics Covered

  6. Goals • Provide lots of application examples • Advisory Board • Capstone projects • Pardee Center (International Issues) • Introduce tools/topics haven’t covered in previous classes • Text analytics • Network analysis • Social web

  7. Mining Social Web • Twitter (trending topics and more) • Facebook (fan pages and friendships) • Linked In(clustering colleagues, faceting job titles) • Web Pages (NLP) • Mailboxes (who talking to who, how often, about what) • GitHub (collaboration habits, building interest graphs)

  8. Goals • Concrete hands on examples • Python • APIs, scrape data from web • Splunk [screenshots] • Aggregate data from multiple sources • Network Analysis • Pajek or NodeXL? • Modeler • SPSS Modeler, XLMINER, JMP 11??

  9. Splunk and Dominos

  10. Dashboard

  11. Goals • Concrete hands on examples • Python • APIs, scrape data from web • Splunk • Aggregate data from multiple sources • Network Analysis [Screenshots] • Pajek or NodeXL? • Modeler • SPSS Modeler, XLMINER, JMP 11??

  12. Network Analysis – MS Patents

  13. Goals • Concrete hands on examples • Python • APIs, scrape data from web • Splunk • Aggregate data from multiple sources • Network Analysis • Pajek or NodeXL? • Modeler • SPSS Modeler, XLMINER, JMP 11??

  14. Application Example Goals • Looking for examples that require aggregating data from multiple sources! • When should Vail Resorts turn on snow maker? • Biggest expense by far!! • Takes an hour to get water to top of hill. • Based on temp, humidity/barometric pressure • How much snow do need? • Forecast of # skiers (RFID tags in passes) • Current snow levels

  15. Goals • Applications • Innovations in Microsoft Patent Data • Real estate data on every household • Army personnel transactions • Ancestry.com (20 petabytes of active data with 500,000 active users) • Walmart 20TB data • B Cycle Bike Sharing

  16. Resources • Mining Social Web • Russell, O’Reilly • Python for Data Analysis • McKinney, O’Reilly • How to Measure Anything: Finding the Value of Intangibles in Business • Hubbard, Wiley

  17. Thank you Kellie Keeling Kellie.Keeling@du.edu

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