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Information Technology Management at Plantronics. Tom Gill, VP / CIO. October 16, 2008. Highlights. Plantronics Overview History Mission / Differentiators Growth Opportunities / Products IT at Plantronics Overview Roles Solutions Challenges / Trends Q&A. Plantronics Evolution.
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Information Technology Management at Plantronics Tom Gill, VP / CIO October 16, 2008
Highlights • Plantronics Overview • History • Mission / Differentiators • Growth Opportunities / Products • IT at Plantronics • Overview • Roles • Solutions • Challenges / Trends • Q&A
Plantronics Evolution Office 34% From Specialty Headset Company to Leader in Business and Consumer Audio Solutions FY2008: $856.3M Office $108.4M Music OCC $520M 13% Mobile, PC, Other Contact Center FY 1994: $132.3M Majority Contact Center 24% 29% $207.9M
Mission: Enhance Communications and Entertainment Sound Style Simplicity
Key Differentiator: World Class Sound Expertise in analytical and psycho-acoustics Expertise in human factors Mission critical development for NASA, FAA, Military, 911, NYSE Over 400 Patents Continue strong R&D investments Human Factors Radio Frequency Lab Sound Chamber
Key Differentiator: World Class Design Darrin Caddes VP Corporate Design
Key Differentiator: Simplicity Multipoint Technology & Quick Pair Plug and Play Wireless VoIP Integrated solutions
Headset Growth Opportunities • Industry Secular CAGR’s • 2-4% Contact Center • 10-12% Office • 10-15% Mobile • ~10% Computer & Gaming • 2-4% Clarity • Overall 9-12% • Growth rates vary with economy, pricing trends, replacement cycles, adoption rate, and employment levels Sources: Gartner, IDC, IDG, Strategy Analytics, NPD Intellect, GFK, Carnegie Research, Company estimates
The Big Opportunity: Office • Marketing to increase adoption • Upgrade existing users • Upgrade new users in faster cycle • Roll-out + introduction of office communications solutions • Telecommuters • New office work • Unified communications Source: Company Research
Unified Communications is a Huge Opportunity Unified Communications is Expected to Increase Headset Adoption Billions WW UC Ecosystem Revenue: 38% CAGR through 2011 Source: IDC 2007 Report
Premium Products for the Office Excellence in Style, Simplicity and Sound
An Emerging Opportunity: Home Office Professionals No wires. No hands. All business. Calisto Pro Series gives you the power to stay connected handsfree, anywhere you work. The DECT phone with integrated Bluetooth headset answers landline, VoIP and mobile calls.
Collaborate AnywhereUC Headsets for All Work Settings Headsets Designed for the Way You Work Telework: - At home mobility - Multi-tasking work-life - Multiple devices at home Office work:- Best voice fidelity - Large wireless range On the go:- Portability of tools - External noise - PC + mobile device Hoteling: -Privacy - Portability - No desk phone 13 Confidential
Mobile Bluetooth Headset Opportunity CAGR Forecast of ~15% through 2012 Units/Millions Stereo Bluetooth to grow to 20% of Units Source: Strategy Analytics, August 2007
Spring 2008 Bluetooth Product Line Explorer 370 Explorer 220 Explorer 360 Water, dust & dirt resistant Editor’s Choice Voyager 520 Voyager 855 Discovery 925 “Best in Bluetooth” – CES Bluetooth SIG
Consumer Audio Growth Opportunities • Industry Secular CAGR’s • 10 - 14%: Docking Audio • 5-7%: PC Audio • ~12%: Combined • Also Pursuing Adjacent Markets • MP3-enabled cell phones • Home Audio • Headphones Sources: CES, IDC, Gartner, Apple, Company estimates
Emphasizing the Altec Audio Heritage Product, Design, and Sound Strategies 3) Emphasizing 70-year heritage of sound; created credible sound signature 1) Research completed to understand changing consumer behavior in digital music; create products that intuitively respond without adding unneeded features and driving up cost Consumer Insights: Solving REAL needs Create Desire Through Design: Visible emphasis on audio performance Altec Sound Signature: Natural sound and fidelity 2) Design for the heart, because music is intensely emotional; reference Altec’s audio history; use ID to pull consumers; focus on fit and finish
The Beginning of the Altec Lansing Portfolio Refresh T612 IM600 UpgraderSeries iPhone Dock iPod Dock IM414 XM3120 Wireless PT Series Sound Bar (2.4 GHz)
Corporate Objectives for FY09 & FY10 Increase adoption of wireless headsets in the office through continued investment in new products and marketing campaigns Upgrade our existing customers with compelling product performance enhancements Expand our market share and improve our profitability in Bluetooth mobile Improve overall cost efficiency Improve the product portfolio and turn around the profitability in our Altec Lansing division
IT is Positioned to Help Meet Corporate Goals! 100+ employees in eight WW locations Key North America locations Corporate headquarters Mexico design center and factory Altec Lansing headquarters EMEA hub – Swindon, UK APLA hub – Suzhou, China Emphasis on virtual teams and collaboration Distributed projects Centers of excellence Platform standards Common processes – migrating to ITIL framework
Project Management – A Key Competency Project Portfolio Management Increases business value of IT Aligns projects with strategic business drivers Requires ROI analysis and business case Includes governance model with periodic reviews Project Management Framework Based on Prince2 Emphasis on stage deliverables Requires stage exit approvals by IT and business stakeholders Consolidated using portfolio management tool that combines projects sites and includes management dashboard
IT Project Stages Startup Initiate Deliver Close Executethe delivery and testing of the work products agreed to during the previous stages Ensure effective communication and approval of user acceptance, IT change control, and support plans prior to implementation Complete assessment of business justification, feasibility, benefits, costs, ROI, and risk Prioritize project with others in the queue Assign IT Project Manager Define project roles and assign resources Develop the high level milestones Ensure that all project documentation is captured and published appropriately Close out the project Activities Baseline Project Schedule Resource Assignments Project Risks Project Release Plan Project Close Checklist Project Brief Project Site Deliverables Stage Approval Stage Approval Stage Approval Stage Approval
Current Project Portfolio - Examples Supply Chain Re-engineering and Optimization Demand Planning Sales and Operations Planning Global Order Promising Advanced Planning Modular Messaging – Convergence of email and voicemail into the same inbox Business Intelligence – Revenue Planning Business Continuity Plan and Architecture Update
Key Roles – Business Applications Business Analysts – Configure business applications to optimize business processes Application Developers – Design and develop applications, customizations and business intelligence solutions Database Administrators – Support and optimize Oracle and MS SQL applications and databases Project Managers – Coordinate activities and manage risk
Key Roles – Infrastructure Management System Administrators – Manage servers and storage platforms Network Engineers – Manage wide area and local area networks Telecom and Messaging Analysts – Manage unified communications infrastructure Service Desk Agents – First line of support for applications and employee technology assets
IT Roles – Emerging Competencies at Plantronics Project Management / PMO Security Compliance End user change management Risk management and business continuity
IT Solutions – Key Business Applications Oracle E-Business Suite – Finance, HR, supply chain, HR…all workflow enabled Salesforce.com – Sales and customer care MS Sharepoint Server – Plantronics Portal Team sites Unstructured content Forms, tools, links to applications Business Intelligence Information Warehouse Business Objects Oracle Analytics Hyperion Planning Plantronics.com
IT Solutions – Key Infrastructure Technologies LAN / WAN Masergy MPLS WAN Cisco routers and switches and WiFi access points Checkpoint firewalls and VPN Riverbed WAN accelerators Unified Communication MS Exchange / Outlook Microsoft Office Communicator (text, voice, video) Avaya VoIP Servers and Modular Messaging MS Live Meeting Windows and Sun Solaris Servers EMC Storage Area Networks Mobility devices (Window Mobile, Blackberry, smartphones, wireless notebooks)
IT Solutions – Infrastructure Management Tools Enable more efficient use of human resources Device configuration – ensures consistency Virtualization (VMWare) Faster deployment Flexibility / optimized use of resources Green IT Remote support – in office, road warriors and teleworkers Monitoring tools Network Servers Applications Database extrusion
IT Challenges at Plantronics Optimizing business value of technology investments Managing global teams / projects “Business led” technology initiatives Change management Process maturity People!
IT Trends at Plantronics Migration to SaaS applications / Cloud Computing SOA – Services Oriented Architecture pFlex – Plantronics office of the future initiative