Wi-Fi for the Next Ten Years: Evolving the Offering

1. Wi-Fi for the Next Ten Years: Evolving the Offering 3 September 2009

2. Topics • Wi-Fi Today • Wi-Fi in China Today • Evolving the Wi-Fi Offering • The Next Ten Years • Summary

3. Wi-Fi today: Unique success story • One of every 10 people in the world uses Wi-Fi for work and leisure • Two billion cumulative shipments by end of 2009 • Double-digit growth year over year … strong momentum continues • Everywhere: home, office, around town and around the world

4. Wi-Fi Today: strong in traditional networking . . . and beyond • One billion products per year expected by 2011; 40% in Asia • Highest growth from handsets, consumer electronics

5. Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience • International trade association of 300+ member companies (service providers, device makers, silicon, software) • Industry leader and collaboration forum, innovating for 10 years • Testing, market building, and regulatory programs • Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections Complete list of members at www.wi-fi.org

6. Wi-Fi Today: 802.11n draft 2.0 certification an unprecedented success story • Wi-Fi CERTIFIED 802.11n draft 2.0 program began in June 2007 • Response to market need • Substantial performance and range enhancements • Over 700 devices arecertified 802.11n draft 2.0 certification has been an industry catalyst

7. Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth Wi-Fi is a differentiator for feature and smartphones • 77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction:more satisfied than those without Wi-Fi (ABI Research, 2009) • Wi-Fi handsets forecast: 49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)

8. Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence *New WPA2 Whitepaper available at www.wi-fi.org

9. Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined Imaging Gaming Infoterminals Healthcare PC Networking Content delivery Location & positioning Traffic control Health monitoring Telecoms Personal mobile hotspot Airtravel Telematics Asset Tracking Multimedia Automotive Home metering and control SmartGrid

10. Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com

11. Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users • In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users • 40% of these Chinese broadband subscribers have used Wi-Fi • 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all • 60% of Chinese Wi-Fi users use Wi-Fi every week • Read news – 69% • Work – 62% • Check email – 53% • Chat– 48% • Play video games – 34% • Watch or share multimedia – 31%

12. Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets • Sixty-two percent of Chinese Wi-Fi users say they rely on Wi-Fi • Chinese users have strong interest in Wi-Fi enabled handsets • 60% of respondents plan to or are considering purchasing a Wi-Fi enabled phone within a year • 34% of users have already used a handset to connect to a Wi-Fi network • Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi Some Wi-Fi enabled phones available in China from Nokia, Moto and ZTE

13. Evolving the Wi-Fi Offering

14. Evolving the Wi-Fi Offering: Updates to 802.11n Wi-Fi certification will preserve compatibility • IEEE 802.11n finalization expected later this month • Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features • All Wi-Fi CERTIFIED 802.11n products will interoperate with Wi-Fi CERTIFIED 802.11n draft 2.0 products • All Wi-Fi CERTIFIED products must support WPA2/AES security features • About 50% of products shipped this year will support 802.11n technology

15. Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010 A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct • Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection • Connect two or more devices, quickly and easily to enable a range of applications: • Print a picture directly from your camera • Share music directly with a friend • Synchronize contacts, music, etc. • Display pictures directly from your mobile phone on a television • Play a video game with friends on different devices Live demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros

16. Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions Proprietary solutions from WFA members Proprietary solutions from WFA members Proprietary solutions from WFA members Q3/Q4 2009 Early 2010 Mid 2010 Demonstrated interoperability Single, industry-wide Solution

17. Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption

18. The Next Ten Years: No Limit In Sight From Market From Wi-Fi Alliance Vision of seamless connectivity A forum for fair and open collaboration Leadership, imagination, innovation “The Wi-Fi Alliance . . . is one of the more successful multi-partner alliances in recent years.” Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008 • Appetite for Wi-Fi connectivity likely to remain unlimited • Demand for unimagined • Products and applications • Intelligence, flexibility • Diversity, extensibility • Compelling business opportunities “The ubiquity of Wi-Fi is proving unstoppable” In-Stat Market Alert April 29, 2009

19. Summary • Wi-Fi market continues to grow • China consumers today use Wi-Fi for a variety of activities • Evolving Wi-Fi with 802.11n, Wi-Fi Direct, and a stream of technologies over the foreseeable future • The next ten years of Wi-Fi are limitless Thank You! Please visit www.wi-fi.org for white papers and a list of all Wi-Fi CERTIFIED products

20. Background materials

21. About 330+ Wi-Fi Alliance members today