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Visual Language and Framing. Chris Rose chris@campaignstrategy.co.uk www.campaignstrategy.org. Power of visuals. After ‘being there’, the most powerful communication Unconsciously processed, then: “I saw it - I made up my own mind”
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Visual Language and Framing Chris Rose chris@campaignstrategy.co.uk www.campaignstrategy.org
Power of visuals • After ‘being there’, the most powerful communication • Unconsciously processed, then: “I saw it - I made up my own mind” • Recall and use images more easily than words or numbers – construct meaning • Increasingly visual communications channels
Analogies PLEASE KNOCK Analogies IQTEST Achievement – red = danger/dominance, avoid Romance – red = available, attract
Visual language is independent of words, not a visualisation of words
The plan - events Recipe Policy, regulation Expectations - norms events
testees Events Recipe
Signs and evidences of the problem- frame the problem and requirements of the solution campaignstrategy.org
Visual yes but a claim, a stunt and a process not the problem.
An action - stops the problem (not just a protest) - visual and real
You know what message you are sending - but what is received ?
What is understood Framing- unconscious categories “First we see – then we understand” Walter Lippman campaignstrategy.org
a frame can pre-determine what is good/bad relationships context and more besides roles relevant reasons how things are decided