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Fostering Non-Traditional Leadership in a Tradition Based Organization Dawn Lindblom Executive Director, Inland Northwest Chapter.
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Fostering Non-Traditional Leadership in a Tradition Based Organization Dawn Lindblom Executive Director, Inland Northwest Chapter
“The American Red Cross, a humanitarian organization led by volunteers, provides relief to victims of disasters and helps people prevent, prepare for and respond to emergencies.”
9 Employees 367 Volunteers 121 CPR/First Aid Courses 786 Military Emergency Services 493 Disaster Clients Assisted 7 International Tracing Services 11,979 Volunteer Hours 17,969 Disaster Preparedness Participants 12,683 Health and Safety Course Participants Inland Northwest Chapter
Reduce bureaucracy by placing more power in the communities rather than the organization Improve communication Improve accountability Improve preparedness for national or international disaster Improve collaboration between chapters within geographical areas Lower administration and overhead costs as a percentage of revenue OVERALL BECOME MORE EFFECTIVE AT FULFILLING THE RED CROSS MISSION Community Presence Initiative
Inland Northwest Chapter – Regional Chapter 6 community chapters 36 employees 3,517 volunteers 392 disaster responses 452 families financially assisted 1,563 Military emergency services 52 International tracing 25,993 disaster preparedness participants Eastern Washington Overview
Leadership Challenge Personal • New to Red Cross/ New to Washington state/ New as Executive Director • Chapters had all been peers before • INW Board skeptical of ability to handle Regional responsibilities Organizational • Chapter structure very lean and fragile • Personnel wearing several hats (multi-task) • INW’s resources barely cover immediate 7-county area • Vast geography
Model the Way • Serving on DAT team • The “Road Show” • Defining ‘who’ is staff • Tackling a deficit mindset – the glass is definitely half full!
Inspire a Shared Vision Serve as a National Model • Eastern Washington • Create Regional Advisory Council • Host Regional Retreat • Develop Strategic Plan • Inland Northwest Chapter • Create new Tribal Relations Initiative • Expand Military Outreach Services • Obtain Homeland Security Grant
Developing leadership capacity is not about stuffing in a whole bunch of new information or trying out the latest technique. It’s about leading out of what is already in your soul. It’s about liberating the leader within you. It’s about setting yourself free. It’s about putting your ear to your heart and just listening. A Leader’s Legacy, pg. 98
Challenge the Process • National Leadership Transition • Gail McGovern, President/ CEO – June, 2008 • New Organizational Priorities – August 2008 • Organizational Environment • One year of CPI implementation • National Disaster Crisis – Floods, Wildfire, Hurricanes • Financial Crisis
Challenge the Process Meeting Gail in Seattle – November, 2008
Leading is not about what we gain from others, but about what others gain from us. A Leader’s Legacy, pg. 98
Challenge the Process “One Red Cross” Goals – San Jose meeting, February, 2008 • Operating Efficiencies • Back office operations • Marketing messages • Revenue Maximization • Coordinated fundraising • World class products/ services • Financial Controls • Mission • Preparedness • Disaster Response • Employee and Volunteer Satisfaction • Clear Accountabilities • Sharing best practices
Challenge the Process Old Operating Model Chapter Chapter
Challenge the Process New Operating Model
Enable Others to Act Organizational • Chapter By-Laws • Chapter Board participation • COE’s • New State Disaster Consortium Regional • Yakima/ Kittitas Chapter Collaboration • Wal-Mart Grant • March Red Cross promotional month • Leadership Retreats
Encourage the Heart • Recognition • National Leadership, Peers, Board Members, Media • Encouraging words • Emails, note cards, phone calls • Food, Food, Food! • Starbucks, BBQ’s,
Encourage the Heart I have an almost complete disregard of precedent, and a faith in the possibility of something better. It irritates me to be told how things have always been done. I defy the tyranny of precedent. I go for anything new that might improve the past. -Clara Barton, Founder, American Red Cross
What is Non-Traditional Leadership? • A belief that leadership can be learned • A belief that everyone is a leader • A belief that it takes “many”, not “one” or a select few • A belief that authenticity is the most important aspect to leadership • A belief that there is no “one, right” way to lead
Fostering Non-Traditional Leadership Any questions? THANK YOU!