Beyond the University Recruiting Budget: Uncovering the Real Corporate Dollars

1. Beyond the University Recruiting Budget: Uncovering the Real Corporate Dollars Presented by: Tamera Ziglar, M.S. Director of Development & Corporate Engagement North Carolina A&T State University May 15, 2019

2. Uncovering the Real Corporate Dollars Today’s Agenda Beyond the University Recruiting Budget • Introduction II. Opening Activity III. Overview of Corporate Investment • How to Move Beyond the ‘Gatekeeper’ and Build Relationships with Key Stakeholders V. Wrap Up ncat.edu

3. Beyond the University Recruiting Budget • Opening Activity Small Group flipchart of all activities companies try to engage in while: • On Campus • In a school or college • In Career Services ncat.edu

4. Beyond the University Recruiting Budget II. Overview of Corporate Investment Working Definition of Corporate Engagement: A mutuallybeneficial relationship where both entities agree upon and work toward the attainment of goals and objectives that advance the mission of their respective organizations. • SO, How Does This Translate Into Your World ? ncat.edu

5. Beyond the University Recruiting Budget II. Overview of Corporate Investment Individual Activity: • Look at the Flipchart You Worked On • Choose One or Two Examples • On the left side of your paper write: • Current State • On the right side of the paper write: • Desired State ncat.edu

6. Beyond the University Recruiting Budget II. Overview of Corporate Investment Take a minute or two to jot down a few specifics around each area. Here’s an example: Current State Desired State - One sided Recruiting - Investment in the programs Relationship…All ‘take’ and activities that add and no ‘give’ value to the overall curriculum and mission of the school or college. ncat.edu

7. Beyond the University Recruiting Budget: Boom or BUST! III. Overview of Corporate Investment Cont. Question: Why do some colleges and universities seem to snag MAJOR engagement and research dollars, and others receive ‘crumbs’? Could it be: • Proximity to Certain Corporations? • Relationships? • Reputation? • All of the Above? ncat.edu

8. Beyond the University Recruiting Budget: Boom or BUST! How to Move Beyond the ‘Gatekeeper’ and Build Relationships with Key Stakeholders ncat.edu

9. Tactics and Strategies Designed to Deliver Maximum Return • CASE STUDY: ‘DBM&S’ • The Campus Relationship & Recruiting Manager from the Talent Acquisition Division of ‘DBM&S’ company recently contacted you, expressing interest in ‘building a relationship’ with your University. She is interested in several programs and is eager to get started. Throughout the course of the initial and subsequent conversation you learn the following: • ‘DBM&S’ enjoys relationships with 12 ‘Tier 1’ schools….yours isn’t on the list • They invest heavily in several of the schools (labs, DBM&S Scholars Program, etc.) and • engage far beyond the typical recruiting relationship • They recently gave 5 million to a neighboring university and would like to bring bagels • and coffee to your school for breakfast with your Student Organizations. • They’ve shared a full ‘recruiting’ plan for your University, complete with onsite engagements, • company led competitions, even a trip to their corporate headquarters for students to • engage in a leadership roundtable (hint: recruiting trip). • All this, but no mention of any monetary investment into the programs of importance • shared by you. After all they’re Talent Acquisition. They have a limited budget, and it is • clearly earmarked for Recruiting Activities. • How should you proceed? ncat.edu

10. Tactics and Strategies Designed to Deliver Maximum Return Activity: Design an Ideal Corporate Engagement Opportunity to take a few of the ideas and concepts you’ve identified today and begin to develop a working document you’ll be able to add to as you redefine and examine your corporate engagement strategy. ncat.edu

11. Tactics and Strategies Designed to Deliver Maximum Return From Bagels to Millions True Story ncat.edu

12. Tactics and Strategies Designed to Deliver Maximum Return • TOOLKIT • Thank Them For Their Interest…and Mean It • Use What You Began Today As A Guide to Develop Your Engagement Plan • Develop a Document that Clearly Outlines and Defines What A Mutually • Beneficial Relationship Looks Like • Offer to Share a Calendar of Events with Sponsorship and Engagement • Opportunities. Invite ‘DBM&S’ to Participate In/Judge an Event the 1st • Year, Then Share the Value Proposition of Having Them Sponsor Going • Forward ncat.edu

13. Tactics and Strategies Designed to Deliver Maximum Return • TOOLKIT • Remember, going from bagels to Naming Opportunities and Endowment Discussions is a process. • What’s The Value Proposition? ncat.edu

14. Beyond the University Recruiting Budget THANK YOU! ncat.edu