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COMPANY ANALYSIS

COMPANY ANALYSIS. STUDENT’S NAME. OVERVIEW AND HISTORY. Name of organization: ExxonMobil Merger of two companies, Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York. Subsidiaries Major: Imperial Oil Ltd and SeaRiver Maritime

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COMPANY ANALYSIS

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  1. COMPANY ANALYSIS STUDENT’S NAME

  2. OVERVIEW AND HISTORY • Name of organization: ExxonMobil Merger of two companies, Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York. • Subsidiaries Major: Imperial Oil Ltd and SeaRiver Maritime Others: Esso, Esso Australia, XTO Energy, Aera Energy, Superior Oil Co., Vacuum Oil Co., and Mobil Producing Nigeria.

  3. OVERVIEW AND HISTORY • Historical Perspective Established in 1999 after reunion of Exxon and Mobil after signing a contract worth $73.7 billion. • Standard Oil of New Jersey and Standard Oil of New York had initially been separated by the government(Denny Thomas, 19 November, 2013).

  4. OVERVIEW AND HISTORY • Scope of business and current products The company is in the Oil and gas industry. Its major products are Fuels, Lubricants and Chemicals. • Scope of market distribution The company is global because it is found in 40 countries in 5 continents(Paul & Phillip, 2010).

  5. CURRENT LEADERSHIP • Leadership Style Generally, management applies situational leadership style. There is no standard approach to all problems. • Leaders make use of strategies that are relevant to prevailing conditions. The problem in the prevailing situation determines the approach to used by the leaders and managers(Martindale, 2012).

  6. CURRENT LEADERSHIP • Charismatic Charismatic leadership dominates in ExxonMobil. Leaders influence employees by using their personality. Through the characters of the leaders, employees are influenced to work hard and reach the goals and objectives of the organization(Christopher, 2005).

  7. CURRENT LEADERSHIP • Management/Leadership issues that may affect future of organization • Commitment The commitment of leaders and dedication to duty affects future of firm. • Strategies and approaches The future of the firs is also affected by the methods and styles of leadership applied today.

  8. SWOT ANALYSIS • Strengths • Strategic locations (across the globe) • Financial stability • Weaknesses • Dependence on long-term focus • Limited variety of products

  9. SWOT ANALYSIS • Opportunities • Using technology to improve operations • Setting up new branches in new areas • Threats • Competition from alternative sources of energy • Hostility in some countries

  10. SWOT ANALYSIS • Possible future scenarios • Increased competition: This is due to the expected new entrants in the industry. • Increase in demand: More consumption is expected; this will lead to more demand. • Stiffer government regulations: This will be a strategy of controlling the number of entrants in the industry(Hill, 2001)

  11. TARGET MARKET • Primary target market Its directly connected to the manufacturer. The market obtains products from the manufacture without intermediaries. For ExxonMobil, these markets are the dealers in the petroleum industry and include; Shell, Mobil, Esso, and Exxon(Kotler, & Keller, 2012).

  12. TARGET MARKET • Secondary target market This market provides additional sales but is relatively smaller as compared to the primary target market. It purchases in small quantities but the concentration index is high. This market is made of the final consumers of the oil and gas products; mainly households and commercial industries.

  13. RECOMMENDATIONS • Leadership and management • Uniformity in leadership style, will improve efficiency and effectiveness. • Products, place, price, and promotion • The market should be studied so that rational decisions are made concerning the 4ps of marketing.

  14. REFERENCES • Christopher, A. (2005). Max Webber’s Charisma. Journal of Classical Sociology 5(2):189-204 • Denny, T. (19 November, 2013). Exxon to sell Hong Kong power operations for $3.4 billion. Reuters • Hill, T. (2001). SWOT Analysis: It’s time for a Product Recall. Long Range Planning 35 (1): 50-54 • Kotler, P. & Keller, L. (2012). Marketing Management 14th (ed). Upper Saddle River, New Jersey: Pearson Education Limited • Martindale, N. (2012). Leadership Styles: How to handle the different personas. Strategic Communication Management 15 (8): 32-35 • Paul, W. & Phillip, E. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education Inc.

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