Shaping Public Opinion

1. Shaping Public Opinion Chapter 11 Section 1.1 Pages 279-282

2. What is Public Opinion? • Public opinion- the total of the opinions held concerning a particular issue • The term “public opinion” really refers to many opinions

3. What Shapes Opinions? • Opinions are shaped by influences from many sources • Family • Friends • Teachers • Clubs • Information

4. Mass Media • Much of the information we need to make wise decisions about public issues comes from mass media • Mass media is made up of various forms of communication that transmit information to large numbers of people

5. Inaccurate Information • Often times news programs, newspapers, radio shows, internet sites etc… become one-sided when they allow the information they present to be swayed by their opinion • Effective citizenship requires us to think critically about what we see, hear, and read

6. Propaganda and Public Opinion • Many ideas in the mass media are directed at us for a purpose; to get us to think or act a certain way, buy or believe something. • Propaganda- ideas that are spread to influence people

8. Concealed Propaganda • When it is presented as being factual and its sources are kept secret • Used to fool people without letting them know its purpose is to influence their views

9. Revealed Propaganda • Makes readers or listeners aware that someone is trying to influence them • Almost all advertisements in America are revealed propaganda

10. Links • Republican Tee Shirts • Clinton Phone Video • Inconvenient Truth • Democrat Tee Shirts • Nike • Twix • Pepsi