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Chapter 11, Part 1 Shaping Public Opinion

Chapter 11, Part 1 Shaping Public Opinion. I. Public Opinion & where it comes from. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?

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Chapter 11, Part 1 Shaping Public Opinion

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  1. Chapter 11, Part 1 Shaping Public Opinion

  2. I. Public Opinion & where it comes from

  3. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes?

  4. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes? • Does your opinion shape public policy?

  5. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes? • Does your opinion shape public policy? • The War in Iraq…has public opinion shaped policy?

  6. a. Opinions are like _________, everyone has one.

  7. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue

  8. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors

  9. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors • family; shared experiences

  10. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors • family; shared experiences • Other people; a we grow older, workers, friends, etc

  11. b. Information shapes public opinion.

  12. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people

  13. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc

  14. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc • Good citizenship means you think critically about what you read, etc.

  15. c. Propaganda and public opinion

  16. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people

  17. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth

  18. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda

  19. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda • Used to fool people

  20. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda • Used to fool people • sources kept a secret • political advertisements

  21. e. Open Propaganda

  22. e. Open Propaganda • More common here in the US

  23. e. Open Propaganda • More common here in the US • Clearly trying to influence

  24. e. Open Propaganda • More common here in the US • Clearly trying to influence • “Vote for Hillary: She has our best interest at heart!”

  25. e. Open Propaganda • More common here in the US • Clearly trying to influence • “Vote for Hillary: She has our best interest at heart!” • “Rudy in 2008! Proven leadership”

  26. II. Propaganda Techniques a. Testimonials

  27. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes

  28. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry

  29. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon

  30. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon • Say something often enough, loud enough, people will believe it

  31. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon • Say something often enough, loud enough, people will believe it • Everyone’s doing it, jump on board

  32. c. Name calling • used during campaigns

  33. c. Name calling • used during campaigns • Reckless spending, tax scheme

  34. c. Name calling • used during campaigns • Reckless spending, tax scheme d. Glittering Generalities

  35. c. Name calling • used during campaigns • Reckless spending, tax scheme d. Glittering Generalities • Using vague words or ideas • Patriotism, freedom, liberty

  36. e. Plain-folks appeal

  37. e. Plain-folks appeal • Showing themselves as just regular people

  38. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan

  39. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan f. Card Stacking

  40. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan f. Card Stacking • Facts that only support their candidate

  41. III. Measuring Public Opinion • Public opinion polls

  42. III. Measuring Public Opinion • Public opinion polls • to find out what people think

  43. III. Measuring Public Opinion • Public opinion polls • to find out what people think • Must use a sample that represents the public

  44. III. Measuring Public Opinion • Public opinion polls • to find out what people think • Must use a sample that represents the public • Zogby, Nelson, CNN Poll, every news outlet has their own poll

  45. The End

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