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The Cultural Revolution. Politics, Posters, and Media Culture in China. “Chairman Mao is the Red Sun in Our Hearts”. The Great Proletarian Cultural Revolution. 1966-1976 “standard” narratives: “ten years of calamity” “ultra-leftist aberration”
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The Cultural Revolution Politics, Posters, and Media Culture in China
The Great Proletarian Cultural Revolution • 1966-1976 • “standard” narratives: “ten years of calamity” “ultra-leftist aberration” Chairman Mao and the cult of personality carnival of destruction/ “Lord of the Flies” cultural wasteland/ totalitarian propaganda
“Women hold up Half the Sky: How can we fail to transform nature?”
History of the Cultural Revolution • 1966-7: Radicalism and Red Guards • 1968-1969: Factionalism and Military Re-Imposition of Control • 1970-1976: Rise and dominance of the “Gang of Four” • 1976: Chairman Mao’s death • 1979-2009: “Reform and Opening” leading to marketization and globalization
The Culture of the Cultural Revolution Socialist mass culture and mass media: radio re-diffusion poster art cinema literature Penetration of rural areas and the problem of literacy and dialect Participatory cultures Cross-platform “marketing”: the case of the “Little Red Book” Underground and unofficial culture