SEO Evolution: Journey to Success

1. SEO 2015

2. Those Not Preparedto Make The JourneyShould Stay Home!

3. Topics To Cover • Why SEO Will Never Die • My Methodologies • Penguin Cure • Google’s New Bullshit Meter (How to Beat It)

4. IS SEO DEAD?

5. SeriouslyHow CanSEO Be Dead? Are Sites No Longer Ranking Based on Algorithms?

6. So Why The Lie? 1.) Obvious Reason PPC Revenue? 2.) Profit No Longer Working Sell You Something Else

7. Truth SEO Remains The Best Traffic On The Internet

8. Why Is SEO So Good? The Right Place At The Right Time

9. Comparison SEO • Wanted • Asked For • Invited • Helpful • Interacted With • Trusted All Other Internet Ads • Unwanted • Un Asked For • Intrusive • Disruptive • Ignored • Privacy Violation

10. The Big Problem… SEO is Always Evolving You have 2 Choices 1.) You can evolve with it 2.) You can let it slip through your fingers

11. My Methodologies • Power of Observation • If It Is Right For The Business, It’s Right For SEO • Cloud Cover Saved Pilots in WWII and It Has Repeated Save Me by Adapting it to SEO

23. Cloud Cover is a MethodologyTo Be Used In All SEOThe Tools and Techniques Will Change But The Concept RemainsGet Greedy & Pay The Price!Remember Anchor Text?

24. Who Got Hit? Who Wants the Cure?

25. CAT(Conversational Anchor Text) • Penguin Hates Exact Match Keywords • Penguin Loves Brand & Conversational Anchors Huge Bonus Hummingbird Also Loves Conversational Anchors

31. Ready For Google’sNew Bullshit Meter?

32. To UnderstandThe FutureWe Need To Understand The Past

33. SEO Historical Progression Alpha Numeric to Meta Tags Full Code Relevance Quantity of Content Quality & Freshness of Content Popularity (Links) Quantity of links Quality of links Social Signals

34. How Google Ranks Sites They Stacking Rank Factors: Quantity of Content Quality of Content Quantity of links Quality of links Social Signals

35. 2013 Rank Factors (Search Metrics)

36. There’s A New Sheriff In Town

37. 2014 Search Metrics

38. Top Factors

39. Huge Push Towards Measuring User Experience Google is Now Factoring User Experience to Value Content. Their Ability to Detect Un-Natural Behavior is at an All Time High

40. Most Brilliant Idea Ever Using Actual User Experience

41. Un Natural Behaviors Un-Natural Linking Was Just the Beginning!

42. Balance Between Authority & Actual Use Site 1 • 1000’s of Links • Varied Anchor Portfolio • Mega Social Signals • Brand Searches • Lots of Traffic • Good User Experience Site 2 • 1000’s of links • Varied Anchor Portfolio • Mega Social Signals • No Brand Recognition • No Traffic • Poor User Experience

43. User Experience Factors • Brand Recognition • Click Through Ratio(The New Popularity Benchmark) • Interaction with the site

44. Brand Recognition A New Concept In SEO Brand Anchors Are King! So Are Brand Searches

45. The Elephant in the Room No OneSearchesMy Brand Names Then How Are You Popular?

46. Click Through Ratios Specifically from SERP’s This is the new Benchmark for Popularity Links will get you Ranked Click Through Proves You Deserved it

47. Site Interaction Undeniable Proof Bounce Rate Number Pages Visited Time On Site Return Visitors

48. The Answer to Fallen Rank Follow through! You Created a Great SiteYou Got a Ton of Links You Got Ranked What You Forgot… Proof of Value (Measured by User Experience)

50. The Ultimate User Experience • Search a Phrase You Rank For • Scroll the Serp to Find Your Site • Click on Your Listing • Spend Between 20 Seconds to Several Minutes • Click a Link to a Deeper Page • Spend Between 20 Seconds to Several Minutes • Repeat this process between 3 and 10 times • Close the Browser