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Public-Private Partnerships City of Denver’s Experience ISRI Convention April 5, 2006

Public-Private Partnerships City of Denver’s Experience ISRI Convention April 5, 2006. Charlotte Pitt City and County of Denver Denver Recycles/Solid Waste Management. Introduction. 2005 – Major Changes to Recycling Program Single stream Phased in automated collection

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Public-Private Partnerships City of Denver’s Experience ISRI Convention April 5, 2006

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  1. Public-Private PartnershipsCity of Denver’s ExperienceISRI Convention April 5, 2006 Charlotte Pitt City and County of Denver Denver Recycles/Solid Waste Management

  2. Introduction • 2005 – Major Changes to Recycling Program • Single stream • Phased in automated collection • Added seven new materials • City collects recyclables in City owned and operated trucks • Service provided to 160,000 homes

  3. Why We Needed Partners • City prioritized funding for containers • City prioritized funding for operations • City did not prioritize funding for education and marketing • City had $30,000 in budget

  4. What Did We Do? • Added education dollars to City contracts • Processing Services Contract • Container Bid • Solicited Corporate Partners

  5. Contract Language

  6. Our Partners • Aluminum Can Council (Curbside Value Partnership) • Coca Cola • Dex • Denver Newspaper Agency • 9News • KHOW 630 am • Waste Management Recycle America (contract) • Rehrig Pacific (contract) • Denver Department of Environmental Health

  7. How Did We Solicit Partners • Tried to find mutually beneficial relationships • Asked for what we needed • Laid out what we could offer • Tried to highlight the benefits • Asked what they wanted • Offered a Proposal • Usually set up through informal MOU

  8. Partnership with ACC • City very pleased with partnership • ACC offered funding and promotional support • City returned data (still completing) and featured Aluminum Can in a number of marketing efforts

  9. A Few Highlights • Advertisements with aluminum can featured • Public service announcement featuring the Mayor tossing an aluminum can into recycling bin • Truck signs – 23 trucks with aluminum can featured • Aluminum cans are featured in all of our material specific pieces recycle guides, calendars audit cards, display panels, sample recycle bins and props • Aluminum specific flyers in education bag delivered with carts

  10. Newspaper Advertisement

  11. Truck Sign

  12. Flyer included in cart delivery bags

  13. Partnering with Government • Find the right person/contact • Ensure that it is mutually beneficial • Offer something that is needed • Be creative and flexible

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