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Reimagine Your Brand, Then Advocate it into Reality

Reimagine Your Brand, Then Advocate it into Reality. Jo Miller. I HAVE SOME UNIQUE. KOALAFICATIONS. Our behavior teaches people how to treat us. Darlene Slaughter Chief Diversity Officer United Way. Title.

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Reimagine Your Brand, Then Advocate it into Reality

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  1. Reimagine Your Brand, Then Advocate it into Reality Jo Miller

  2. I HAVE SOME UNIQUE KOALAFICATIONS

  3. Our behaviorteaches peoplehow to treat us

  4. Darlene SlaughterChief Diversity OfficerUnited Way Title ‘‘Your reputation gets to the next place before you do... When you show up at the door, people will already have an opinion. What will it be?”

  5. Be famous for something. What’s your claim to fame?

  6. “I'm satisfied with the personal brand I'm most known for today.” “My current brand conveys my full leadership potential.” 53%agree/strongly agree 27% agree/strongly agree

  7. In This Session • Refine your leadership niche • Own your leadership brand • Advocate it into reality

  8. Think of someone you know who’s built an outstanding leadership brand.

  9. Think of someone you know who’s built an outstanding leadership brand.

  10. Refine Your Leadership Niche

  11. What’s Your Leadership Superpower?

  12. People who use theirstrengths @ work every day are… • 3 x more likely to report excellent quality of life • 6 x more likely to be engaged • 8% more productive • 15% less likely to quit Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

  13. Strengths are vastlyunderleveraged ____% of workers get to use their strengths every day. < 20 “How to do what you love,” by Marcus Buckingham

  14. It pays to stand out. Source: “Strengths of Character and Work,” Oxford University Press, November 2009

  15. Your Leadership Niche

  16. Grab the slides & more beleaderly.com/netapp

  17. Own Your Leadership Brand

  18. What They’re Wondering What’s memorable about her interpersonal style? What does she see ahead in the distance that others don’t? What does she bring to the party that’s new? What does she know that can help us overcome a key issue? What’s her commitment like? Where is it strongest (function, division, company)?

  19. SME Update giver Project Smartest in the room Results driver Problem-solver Inside-Out Team Motivator Your success Transitioning from Manager to Leader • Thought leader • Complexity translator • Cause • Booster of collective IQ • Business transformer • Agenda-setter • Outside-In • Builder of a high-performance culture • Organization’s success Sources: Adapted from Egon Zehnder, Turning Potential into Success: The Missing Link in Leadership Development, 2017 and Deloitte, The Cause Effect, 2016.

  20. Programs Director Go-to person for strategy

  21. “Make your brand scalable.” — Krista Thomas, Global Head of Marketing, VideoAmp

  22. Ask Yourself • Where do I want to be in 3 years? • What brand do I need to become known for now, in order to get there?

  23. Your Brand Must Evolve as You Develop Your Career Senior-level brandsVisionary. Thought leader. Culture catalyst. Transformational change leader. Futurist. Intrapreneur. Rainmaker. Charismatic leader. Leader who develops leaders. Quiet leader. Mid-level brandsStrategist. Innovator. Subject matter expert. Customers’ champion. People motivator. Process improver. Project leader. Team catalyst. Fixer. Builds things that work. Turnaround architect. Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Tactical executor. Idea generator. Optimizer.

  24. pollev.com/leaderly What’s your leadershipbrand statement?

  25. Bring Your Brand Statement to Life

  26. 30-second commercial • Name • Job title & brand • I am responsible for a, b, c. • Come directly to me when you needx, y, z.

  27. Behind every woman who gets promoted is… herself.

  28. Advocate Your BrandInto Reality

  29. Advocate Your Brand Into Reality • Fatten up…your visibility • Stand up for yourself

  30. Dr. Francine BermanDistinguished Professor in Computer Science, Rensselaer Polytechnic Institute “Don’t wait for the recognition fairy.”

  31. “I ensure that my accomplishments are visible to others.” 53% agree 0% strongly agree

  32. Nora Denzel Board Director, Talend, AMD, Ericsson “It’s not what you know and it’s not who you know. It’s who knows what you know.”

  33. Work less Work hard on the right initiatives

  34. Women and minorities do more “office housework.”

  35. Everyday moments: Ask yourself, “How can I stretch others’ perceptions of me as a leader?”

  36. Analyze data or do a cost analysis Challenge a dysfunctional norm Get closer to the customer Forecast potential benefits of making a change Do a SWOT analysis Observe & report on trends Check alignment with vision/mission/strategy Poll potential collaborators or sponsors Engage critics/naysayers Then make a commitment, and boldly move forward! Suggest a new role or function Analyze your product mix Find High-Profile Opportunities Re-engineer a process Lead a change or turnaround initiative

  37. Amplify the • Achievements that • Align with your Aspirations

  38. Fizzah JafriChief Operating OfficerMorgan Stanley “If two people are doing the same good work and one is better at showcasing her accomplishments, the self-promoter will win out every time.”

  39. “If I want to grow at my organization, I need to advocate for my own advancement.” 93%agree/strongly agree

  40. “Power is about 20% conferred, and 80% taken.” —Jeffrey Pfeffer, PhD, Stanford University

  41. You’re the Expert

  42. You’re the Expert • Exercise Instructions: • Pair up; appoint Person A & B • Person A = the foremost expert on her topic • Person B = non-expert. • Person B asks Person A questions. • Person A answers questions with total authority. • Switch roles. • Questions: • How did you become an expert on [chihuahuas]? • Tell me about the origin of [chihuahuas]. • What does the future look like for [chihuahuas]?

  43. You’re the Expert • Exercise Instructions: • Pair up; appoint Person A & B • Person A = the foremost expert on her topic • Person B = non-expert. • Person B asks Person A questions. • Person A answers questions with total authority. • Switch roles. • Questions: • Why are you an expert on [pickles]? • Tell me about a disruptive trend concerning [pickles]. • What’s your future prediction for [pickles]?

  44. “If they don't give you a seat at the table, bring a folding chair.” Shirley Chisholm

  45. In This Session • Refine your leadership niche • Own your leadership brand • Advocate it into reality

  46. Grab the slides & more beleaderly.com/netapp

  47. Be an L3 Who will you nudge?

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