MDTV Deployment and Trend Dr. David Chang Director of Sales & Marketing Siano Mobile Silicon

1. MDTV Deployment and Trend Dr. David Chang Director of Sales & Marketing Siano Mobile Silicon (email: davidc@siano-ms.com)

2. Contents • MDTV standards and technology - quick view • MDTV deployments and trend • DVB-T • DVB-H • DAB • T-DMB • ISDB-T • CMMB • MediaFlo • DVB-SH 2

3. Analog Switch-Off in Europe • Germany 2010 • Italy 2008 • Austria Late 2007 • Netherlands End 2006 • Finland August 2007 • Sweden February 2008 • Norway Late 2008 • UK Late 2012 • Denmark October 2009 • France 2010 (could be delayed) • Ireland 2009 • Portugal 2010-2012 • Spain 2010 Source: Chris Wynn, New Media Markets 3

4. MDTV TechnologiesA Quick Technical Fact Sheet 4

5. DAB • OFDM based • 1.7MHz per RF channel • Targeting to be the digital alternative to FM radio • Not necessarily targeted for mobile / handheld • Deployed over VHF-III in most cases, L1 band in some cases • All DAB services are free-to-air • DVB-T • OFDM based • 6MHz-8MHz per RF channel • Developed by the DVB Organization (Europe) as the digital replacement of analog TV (PAL) • Originally not targeted for mobile / handheld • Deployed over UHF in most cases, VHF-III in some cases • Considerable use of the free-to-air model 5

6. DVB-H • Based on DVB-T PHY, can use same infrastructure as DVB-T network with minimal additions • Adds mobility using additional FEC in the link layer • Adds power consumption provisions suitable for mobile using time slicing (the receiver is operated in TDD mode) • Very good spectral efficiency, allows up to 15 TV channels including radio and data channels • Uses the Pay-TV (conditional access) model, with FTA model used only in India • T-DMB • Based on DAB PHY (Eureka 147), can use the same infrastructure using minimal additions • Adds additional FEC in the link layer in order to achieve BER suitable for video • Inherently has less spectral efficiency than DVB-H and worse power consumption provisioningCan offer 2-3 TV channels per frequency 6

7. DAB-IP • Based on DAB PHY • Deployed over VHF-III and L1 band • Encapsulates the service (i.e. TV channel or data transmission) in IP packets and sends them over the DAB PHY using more robust FEC • ISDB-T • Japanese standard, uses up to 13 segments of 429KHz each. Each segment can have its own characteristics (i.e. for mobile, portable, etc.) • The mobile transmission is named 1-Seg and uses a single segment of 429 KHz • 3-seg mode is considered applicable for “portable” devices • Deployed over UHF mainly, with some cases VHF • MediaFLO • No legacy “parent” standard, developed by Qualcomm • Designed for mobile TV. Uses Turbo coding for allegedly best performance • Good channel switching time and video quality (equivalent to DVB-H) • Deployed over UHF, but newer versions of the spec. add also VHF and L 7

8. S-DMB • A hybrid network that uses satellite coverage for large, nationwide areas and terrestrial repeaters for urban regions; terrestrial technology is based on 3G networks • Uses a 25MHz bandwidth in the S-band (2.630-2.655GHz) • Used in South Korea, service started in May 1st, 2005 • Service has around 1.5M users so far; business model in most cases is a fixed monthly fee • DVB-SH • Stands for DVB-Satellite Handheld • A hybrid network that uses satellite and terrestrial, architecture similar to S-DMB, will typically use the 2.167 GHz frequency and between 5-8MHz bandwidth • Uses COFDM technology • Standard is derived from DVB-H, but adds improved error correction using turbo coding • Became an official DVB standard in February 2007 8

9. CMMB • Chinese homegrown standard, stands for China Multimedia Mobile Broadcasting • Uses the 2.67 GHz frequency and 25MHz bandwidth and COFDM technology • Standard is based on the S-TiMi technology, a combination of satellite and terrestrial transmission • Service is in trials during 2007, will be commercial in 2008. Will offer 25 TV channels and 30 radio channels • DMB-T (China) • Chinese homegrown standard, brewed in Tshingua university in Beijing • The Chinese equivalent for DVB-T, targeted for home and portable digital TV services, but will be applied to mobile also • Allegedly outperforms DVB-T in terms of the minimum required C/N signal; using TDM-OFDM technology, uses LDPC code for error correction • Could not be adopted by the industry as the nationwide standard, will be used in principal urban locations 9

10. MDTV Standards Comparison Source: Chris Cytera, Broadcom 10

11. Deployment – Status and Future Steps 11

12. DVB-T 12

13. DTT Global Overview 13

14. Worldwide Status 14

15. Leading DVB-T Countries 15

16. Select Channel Line-Up (Germany and UK) • On an average, each DVB-T service offers 30 channels, sometimes even more • In most cases, the majority of the services are FREE • The content is a combination of basic and premium • Video quality is superb Germany’s DVB-T offering (partial) 16

17. Select Channel Line-Up (Cont.) • Channel Line-Up of FreeView: 17

18. DVB-T for MDTV – a New Trend • Mobile operators are launching mobile phones with DVB-T • This is an important trend, that shows that MNO’s are no longer hesitant from dealing with the FTA technologies, and more importantly show that they strongly believe in broadcast TV and (have a good idea) how to make money out of it. • The leader in this trend is VF Germany, but T-Mobile and others are expected to follow the same 18

19. DVB-H 19

20. DVB-H: Current and Forecast Deployment, WW 20

21. DVB-H: Zooming in on Europe Source: TIM, June 2007 21

22. Commercial Services Today • Commercially available in 5 countries today • Italy: Offered by TIM, H3G and Vodafone.H3G reported around 700K users (more than 10% attach rate) and have an aggressive target of 1M users in the next few months. TIM reports around 150K users. Vodafone numbers are unknown • Finland: Launched last December, initially had issues with content licensing but recently these were resolved • Vietnam: Service launched last December, numbers unreported yet. Device used is Nokia’s N77 • India: Service launched last May, providing Free-to-Air services using the Nokia N77 • South Africa: Service launched last May 22

23. Mobile Operators to Drive DVB-H • DVB-H is associated and driven by Mobile Network Operators (MNO) as a premium, paid service • The leading MNO’s to drive the deployment are: 23

24. 20 Audience (%) 10 Many channels in „long tail“ Multicast Unicast Top „mass“ channels Special interest channels & on-demand content MNO’s outlook at DVB-H • DVB-H and 3G Unicast are complementary 24

25. Forecast DVB-H Deployments • Europe • Triggering event is the European soccer championships in 2008 • Austria, Switzerland and Netherlands will deploy by June 2008 • France will deploy by EQ4 of 2008, licensed granted recently. Broadcasters (Canal+) and Operators (Orange) will share the multiplex • Russia will deploy by June 2008 • UK will probably follow by 2010 • Worldwide • Nokia reported a commercial launch in Malaysia • Taiwan is currently trialing but is expected to go commercial in 2008 • All of these above mentioned countries have existing DVB-T networks and services, and will add DVB-H services on top of the deployed NW 25

26. Driving DVB-H thru DVB-T • By Mid-2008, the heart of Europe will have DVB-H, covering 290 million people Source: TeleAnalytics, 2007 26

27. MDTV: Worldwide look • As DVB-H being expected to dominate Europe and APAC, it is expected to be the leading MDTV standard worldwide 27

28. DAB 28

29. Commercial Services Today • Over 500 million people around the world can now receive nearly 1,000 different DAB services and these statistics are changing rapidly as more licenses are awarded and more countries adopt DAB as the future of radio • Countries where DAB radio is successful:UK, Belgium, Norway, Switzerland, Denmark, Australia, Canada, and others • Existing DAB infrastructure makes it easier (cheaper) to deploy T-DMB, or DAB-IP 29

30. Most Immediate New Deployments • Australia will begin DAB services in January 1st, 2009 • China’s SARFT has announced that DAB is the chosen industrial standard • France adopted DAB for digital radio. Licenses will be released by the government in early 2008 30

31. DAB Receivers – Availability by Year 31

32. T-DMB 32

33. Current Deployments, Korea • Most Successful T-DMB Market • Around 5M users today Source: DMB Portal 33

34. Current Deployments, Korea (Cont.) • Plethora of devices, partitioned almost 50-50 between cell phones and the rest Source: DMB Portal 34

35. Current Deployments, Germany • Starting with the World Cup in 2006, T-DMB services are commercially available in Germany • Broadcaster is MFD, mobile operators are Debitel and Mobilcom • Service started in 4 major cities, but expected to expand to at least 12 • Spectrum used is L-band • 4 TV services and 1 Radio channel, €9.90 per month • Handsets by Samsung • Attach rate is disappointing, only 10K users so far • 2nd phase of the service, with more channels, is planned in the next 6 months Source: DMB Portal 35

36. Current Deployments, China • Commercial T-DMB service were expected to launch during 2006 by the following broadcasters: • Beijing Jolon Digital Media Broadcasting (UHF) • Shanghai Oriental Pearl Group (L-Band) • Guangdong Yue Guang Digital Multimedia Broadcasting (UHF) • Service launch was delayed, and will probably start by end 2007 • Deployment will NOT be massive • Content will be mainly radio and data services, less TV Source: DMB Portal 36

37. ISDB-T 37

38. Status • Launched in 4/2006 in Japan • Broadcasters: All (Nippon Television, Fuji Television, TV Asahi, TBS, …) • Cellular Operators: All (NTT DoCoMo, KDDI, SoftBank Mobile) • Every 1 of out 2 phones has ISDB-T 1-Seg inside, with the overall number of subs crossing the 10-12M mark • Frequency: UHF and VHF • Content: According to regulation, digital transmission carries the same channels as analog transmission • Service fee: Free • Adoption: Over 5M users up to date • Over 100 channels available in 1-Seg • Battery duration for mobile TV is about 3 hours • Also commercial in Brazil, in about 5 citifies by the end of 2008 38

39. CMMB 39

40. Status • Chosen as the standard for mobile TV by SARFT • Trial in Beijing in confined areas today • Service will be available in time for the 2008 Olympics • Terrestrial coverage in the 6 major Olympic cities • Service will offer around 30 channels, about 5 free-to-air and the rest Pay-TV • Business (and technical) model among the various entities is complex • With the expected “peak” of 30 cities by the Olympics. Official service launch is 1/1/2009, but the Olympics are used as the triggering event and the wide-media approach. 40

41. MediaFLO 41

42. Status • Service started in June 2007, with Verizon, under the V-Cast brand • Broadcaster is MediaFLO USA • Service covers 34 major cities • Handsets by Samsung and LG • Number of actual subscribers is unknown • AT&T is presumed to start the service this fall • Content provided by CBS Mobile, Comedy Central, ESPN Mobile TV, Fox Mobile, MTV, NBC-2go, NBC News-2go and Nickelodeon • Qualcomm is looking to drive FLO into other regions around the globe, so far without much success (mainly due to the EU blocking move) 42

43. Other Standards 43

44. DVB-SH • Alcatel has practically invented this standard and is also driving it • Terrestrial trial is taking place in France, satellite will be launched only in 2009 • Alcatel has signed an agreement with ICO, an US infrastructure company specializing in satellite and terrestrial equipment, to deliver DVB-SH systems to the US market • Trial is expected to start in Spring 2008 • European MNO’s are not ruling out the possibility of adopting DVB-SH 44

45. MDTV Receiver Technology Aaron Lee Siano FAE Manager (Email: aaronl@siano-ms.com)

46. Agenda • Overview of OFDM Modulation scheme • Overview of DVB-T/H system • MDTV standard characteristics • MDTV Frequency band & Chip Antenna 46

47. OFDM Modulation scheme • Higher constellation/modulation needs strong signal to process… e.g. Induce lower sensitivity. • Higher constellation/modulation has greater data density… e.g. Can store more data information. 47

48. Constellation Diagram QPSK 16QAM 64QAM 48

49. DVBH/T System(Sharing the multiplex) 49

50. DVBH Time Slicing 50