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SFN - Market Research

SFN - Market Research. February 14, 2003 Paris. The World of MAN Roland. Commercial Vehicles. Industrial Services. Printing Presses. Diesel Engines. Mechanical engineering and plant manufacturing. The MAN Group. Business Organisation of MAN Roland. MAN Group MAN Roland Group.

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SFN - Market Research

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  1. SFN - Market Research February 14, 2003Paris

  2. The World of MAN Roland

  3. Commercial Vehicles IndustrialServices Printing Presses DieselEngines Mechanical engineering and plant manufacturing The MAN Group

  4. Business Organisation of MAN Roland MAN Group MAN Roland Group Holding Company Divisions Business Units Sheet-fed offsetpresses Trade and services Web offsetpresses Commercial heatset Newspaper (small)Newspaper (large)Digital printing systems Small size Medium sizeLarge size Pre-press PrintFinishingConsumables

  5. Our Products Newspaper printing Sheet-fed printing Commercial printing Digital printing

  6. Centres of Competence Plauen Offenbach Geisenheim Mainhausen Augsburg

  7. Example I -Research:Competitor Analysis

  8. Market: Web Offset PressesWorld (Newspaper and Commercial Presses) 2.42 2.08 Market in bill. EUR 1.19 0.86 0.69 0.62 0.60 0.54 33 % 36 % 46 % 49 % 25 % 29 % 18 % 23 % Asia, Africa, Latin America Europe North America World

  9. Market: Commercial Presses World (incl. Book presses) 1,15 Market in bill. EUR 0.91 0.57 0.35 0.31 0.31 0.27 0.26 29 % 50 % 52 % 29 % 19 % 12 % 11 % 3 % Asia, Africa, Latin America Europe North America World

  10. Market: Newspaper Presses World 1.27 1.17 Market in bill. EUR 0.62 0,51 0.42 0.36 0.30 0.23 42 % 48 % 42 % 40 % 27 % 32 % 37 % 41 % Asia, Africa, Latin America Europe North America World

  11. Example II -Research:Endproduct Analysis

  12. Our Business: Three Major Market Segments

  13. Print Products – Portfolio worldwide Source: MAN Roland Print Media Monitor 2000

  14. Market Growth Worldwide • Growth in print volume in 2002 within the inflation rate

  15. Print Product Cluster Data in percent Steadfast Resistant Endangered Seller Supplementable Source: MAN Roland Print Media Monitor

  16. Expressis Verbis - Special Edition • Media Development • Publications Printing • Commercial Printing • Packaging Printing

  17. Example III -Research: Trend Analysis

  18. Trends for Printing Systems: Market • More colour and quality • No spot colours - 4c/process colours • Wider web widths • Progress in soft and hardward developments for control systems • Higher productivity, more automatisation • Integrated networks for print production workflows

  19. Trends for Printing Systems: Technology • Shorter reinvestment cycles: Decrease from 15-25 to 10-20 years • Constant increase in 4c printing capacities • New technologies and design concepts e.g.: • single motor drive • 4/1 press design • 6/2 press design • DICO Technology • Cost orientation, printing houses as profit centers

  20. Example IV -Research: Positioning

  21. Positioning: eg. Concepts Heatset Web Offset Page count LITHOMAN IV 32 / 48 / 64 pages 72 pages Gravure printing LITHOMAN III 32 / 48 pages ROTOMAN S 24 pages POLYMAN ROTOMAN 16 pages Run length

  22. Positioning: eg. Newspaper Press REGIOMAN

  23. Currant Research Projects

  24. Current Activities in Market Research • Market shares (continiously) • Customer satisfaction (newspaper, commercial, sheetfed) • Trends in Commercial heatset (5 year focus on market develpoment: ´customer of the customer´) • Expressis Verbis Special Edition • WAN

  25. Thank You for Your Attention! Nico.biskup@mra.man.dewww.man-roland.de

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