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UPM-Kymmene at WAN SFN Partners' Market Research Meeting

UPM-Kymmene at WAN SFN Partners' Market Research Meeting. February 14 2003. UPM-Kymmene Brief Company Introduction. UPM-Kymmene – Key figures 2000-2002. UPM-Kymmene – Turnover by division 2002. Other operations. Wood Products Industry. 6 %. 13%. Magazine Papers. 33%.

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UPM-Kymmene at WAN SFN Partners' Market Research Meeting

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  1. UPM-Kymmeneat WAN SFN Partners' Market Research Meeting February 14 2003

  2. UPM-KymmeneBrief Company Introduction

  3. UPM-Kymmene – Key figures 2000-2002 Business & Technology Intelligence

  4. UPM-Kymmene – Turnover by division 2002 Other operations Wood Products Industry 6 % 13% Magazine Papers 33% Converting Industry 14% 13% 21% Newsprint Fine & Speciality Papers Total EUR 10,500/USD 9,900 million Business & Technology Intelligence

  5. UPM-Kymmene – Paper sales by product category 2002 Speciality Papers Woodfree Coated Coated Papers Woodfree Uncoated SC Magazine Newsprint Total 9.7 million tons Business & Technology Intelligence

  6. Paper and pulpcapacities 2003 Business & Technology Intelligence

  7. WFC WFU MWC LWC MFC SC MFS News Printing papers spectrum Woodfree Relative price Mechanical coated UPM Finesse UPM Fine Mechanicaluncoated UPM Star UPM Cote, UPM Ultra UPM Satin, UPM Matt UPM Cat, UPM Lux, UPM Max, UPM Eco UPM Brite, UPM Opalite, UPM Book, UPM Color, UPM Norm Relative quality UPM-Kymmene, Corporate Communications

  8. Paper grades by product category Capacity ’000 tons x) combined capacity for UPM Brite and UPM Norm is 460 HSWO CSWO Business & Technology Intelligence

  9. Business & Technology Intelligence at UPM-Kymmene

  10. Business & Technology Intelligence is part of Corporate Business Development at UPM-Kymmene Purpose: to facilitate strategic decision making • monitor and analyse thebusiness environment • competitors, customers and relevant technologies • ensure that information reaches decision-makers • deliver quality information • identify, assess and recommend external information providers • cooperate at all levels both internally and externally Business & Technology Intelligence

  11. Porter's Industry Analysis – Applied Competition Economic Development End Users Suppliers UPM-Kymmene's competitive position Customers and Customer Industries Substitutes / Alternative Materials Technology Business & Technology Intelligence

  12. B&TI Scope Customer Intelligence Competitor Intelligence Information Materials Technology Intelligence Business & Technology Intelligence

  13. Customer Intelligence Competitor Intelligence Information Materials Technology Intelligence Customer Intelligence • Scope • individual customers • customer industries: publishing, printing, merchanting etc • advertising • How • news monitoring & distribution; continuously • customer databanks: • update data on main customers regularly, others on request • develop content & structure • take part in / conduct studies • coordinate external study purchases • Key Internal Customers • sales & marketing functions • divisional business development • corporate functions Business & Technology Intelligence

  14. B&TI Services to Internal Customers Internal Studies: Databanks + Coordination & Prioritisation with Divisions NEWS DATABASES STUDIES • Information searches • technical/scientific • business relevant • Bigger study projects - in cooperation with divisions & other functions or external organisations • continuous monitoring + distribution • External news services, eg • Esmerk (FIN) • Paperloop • Competitor Monitor • Customer Intelligence • Market Trends & Economic Review • Conference Watch • Info Materials • Books • Research Reports External Information Sources: Evaluation & Coordination of Purchasing Business & Technology Intelligence

  15. Newsprint Markets

  16. Newsprint*Largest producers in the world 2003 Capacity '000 tons Consolidation Other 59% Top 5 41% *) incl. std. news, TD and other mech. uncoated specialties, excl. SC grades. Business & Technology Intelligence

  17. NewsprintDemand and capacity 2002e North America Western Europe 15,6 10,5 9,8 Oth Europe China &S. Korea 12,1 2,5 1,4 3,9 3,1 0,7 1,0 Japani 1,0 1,0 3,9 Oth. Asia 3,7 0,4 3,6 2,5 0,8 Africa Latin America 0,6 0,5 1,8 1,1 Oceania 0,8 0,8 Sources: Cepiprint, PPPC, SvanData Publication Papers, Marketing 37,1 mill. tons 41,1 milj. tons Demand Capacity Business & Technology Intelligence

  18. Newsprint and prtg & wrtg paper consumptionand the Proliferation of Electronic Media in Western Europe Expansion ofInternet/WWW CD-ROMs Laser Printers Satellite TV Mini Computers PCs Cable TVVCR ColourTV Printing and writing papers MainframeComputers RadioCinemaTV Newsprint Source: Jaakko Pöyry Consulting Business & Technology Intelligence

  19. GDP and paper consumption per capita 2001 Paper consumption, kg/capita kg/capita World 52 N. America 303 W. Europe 201 China 29 USA Belgium Japan Germany UK Finland Italy France Spain Singapore Korea Hong Kong Czech Rep. Total World Poland Mexico China Argentina Indonesia S. Africa Brazil Russia India GDP (PPP), $ per capita Source: PPI Annual Review 2002, World Bank Business & Technology Intelligence

  20. Newspapers are the largest end-use for graphic papers in Europe Graphic Papers Demand 2001 Source: Cepi/Amec: End-Use Study 2002 Business & Technology Intelligence

  21. Paid-for newspapers are the largest buyers of paper for newspapers in Europe despite the fast growth of free newspapers Total paper demand for newspapers 8.825 million tonnes Source: Cepi/Amec: End-Use Study 2002 Business & Technology Intelligence

  22. Potential Interesting Study Areas? • New Electronic Media and their effect on newspaper publishing – new concepts? • internet, mobile, interactive /digi TV etc • newspaper segments: local, national, free, paid-for… • revenues, cost structures • paper grades, formats • Advertising development – forward looking • separate data for print and electronic media lacking currently • Digital Printing and/or other printing technology developments Business & Technology Intelligence

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