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Marketing Materials

Marketing Materials. Update Web and Product Materials Katrin Mares – September 2012. Agenda. Materials overview Schedule overview Marketing Materials Concept overview. Overall overview – Status September 2012. Office. Concept and already sent out Materials.

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Marketing Materials

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  1. Marketing Materials Update Web and Product Materials Katrin Mares – September 2012

  2. Agenda • Materials overview • Schedule overview • Marketing Materials Concept overview

  3. Overall overview – Status September 2012 Office Concept and already sent out Materials

  4. Overall overview – Status September 2012 PP Concept and already sent out Materials

  5. Overall overview – Status September 2012 Application Available from Ocotber /November Concept and already sent out Materials

  6. Schedule

  7. Schedule - Office • Marketing Materials Concept • Office Frame brochure done • Datasheets • bizhub C224/284/364/454/554 done • Datasheet for all other Office Devices done • Web • bizhub C224/284/364/454/554 done • Product Pages of all other Office Devices done • Special Issue Leaflets done • Simitri (HD) / Emperon / Security / Green/ bEST • Application • Framebrochure / Category Brochure / Datasheet October/November • Office Microsite • Phase 1 – Visulasation for the Framebrochure Office December • Phase 2 – Functionality/Technology update March

  8. Schedule – Plan • Production Printing - Marketing Materials Concept incl. Web • bizhub PRO 951 done • bizhub PRESS 1052, 1250 done • bizhub PRESS C8000 done • bizhub PRESS C6000/7000 done • bizhub PRO C6000/7000 done • bizhub PRESS C70hc mid of October • bizhub PRO C754 mid of October • Press Microsite „Formula 1 “ update December • Vertical: Commercial Printer February

  9. Schedule – Plan • PDF Tool – Release for Localisation done • Product line up Office and PP October • Application line up October • Movies – Office and PP October • Product Finder for Web done • Product Configorator Web in process December • PDF Download Box tool done • Corporate Design Guidelines 1st part done • Corporate Design Guidelines 2nd Part September • Corporate Desing Guidelines 3rd Part October Images, Web, Mircosite, Icons

  10. Schedule – Plan • Corporate Movie October • Corporate Presentation October • Corporate “Campaign” - Topic Campaign October • Office, PP, Security, OPS, Green – One Motif each Topic • “Why Konica Minolta “ November • Environmental Materials update January • OPS Materials • Concept Brochure November • Microsite December • What is OPS Guide November • Vertical Market Materials - Healthcare December/January

  11. Marketing Materials Concept Product Communication

  12. New Marketing Materials Concept – Office Marketing Materials- Print The new print material is based on a modular concept consisting of Frame brochures will tell a general story for the target market - without product/application specific items or names Special issue leaflets Product Datasheet / Application Category brochure - Application datasheet – Application Specification Sheet Application datasheet • 4 pages • Application description • Functionality • Specification Frame brochures • 4 – 8 pages • General Office • Vertical Markets • Legal • Healthcare • Educational • Finance • Application Overview (12 Categories) • Application Categories Brochures Special Issue • 2/4/8 pages • Simitri • Emperon • Security • Environmental • bEST Product datasheet • 4 pages • per device • Feature matrix • Configuration • Specification • Technology table Application Specsheet • 2/4 pages • Specifications/Requirements Application Category • 4 pages • Category description • workflows

  13. New Marketing Materials Concept – Office Idea of the Modular concept – customised brochure ExampeI: Customer Bank, Environmental, SecurityColour (higher Segment )+ b&w MFPs Vertical Financial SI Security SI Green PD bizhub 223-423 PD PSES Frame Brochure Special Issue PD bizhub C654/ C754 Product/Application Datasheet

  14. New Marketing Materials Concept – Office Idea of the Modular concept – customised brochure ExampeI :Office customer, is interested in colour devices and quality and performance– Office SI Emperon SI Simitri PD bizhub C454 PD Output-management Frame Brochure Special Issue Product/Application Datasheet PD bizhub C654/ C754

  15. Marketing Materials • Office Frame brochure • “ I want Office Solutions working as smoothly as I do” • Intro – General Office life and communication • “Meeting all the challenges of every-day office work” • Functionality and Finishing • Ease of use – “learn once use many” • Technology – short overview Partner for reliable technology and products • Simitri/Emperon • bEST/Open API • Security – Short overview • Service – CS Remote Care • OPS Consultancy – Short overview • Application – (Categories) – Short overview • Green • Office Microsite - in process • Phase 1 – Visualisation of Frame-Brochure October • phase 2 – Technology update November

  16. Marketing Materials Office - overall • Special Issue Leaflets • General structure • Benefit orientated Introduction • Advantages and Features • Key Facts • Simitri HD • Emperon • Security • Environmental • bEST Frame Brochure Vertical Markets • Educational • Finance • Healthcare • Legal

  17. Product Marketing Materials – Office • Standard Marketing Material Package for a new Product • 4 page Datasheet • Basic Functionality and Technologies • Option Diagram • Finishing icons • Specifications • OAC (Option, Articel no., compatibilities) • Images – Studio + Location • PR • Product Presentation • Product Guide • Launch Guide • Web

  18. Product Marketing Materials – Office • Web - Product page 2.0 • Teaser Flash • Upper right corner • Awards • Right Column • Energystar/Blue Angel Mark • Technology Logose.g. SimitriHD etc. • Lower left Column • Call to Action: Contact • Navigation • Key Features • 4-5 Key Features • OPS • Technology table • Highlights Overview • Functionality • Specifications • Downloads • Applications

  19. PP Marketing Materials Concept

  20. NEW Modular Brochure concept • BEU Provides content for several product brochures • General Product brochure • Product brochure for Commercial printer • Product brochure for CRDs • Individual customer brochure • All Brochures contain • Cover, Introduction, Benefits,Technology, Options overview, Business Opportunities overview, Inside view, Controller overview, Service general • Specification • Following Special issues Leaflets are available – for each • Controller, Options, Service general, Service - CSRC, Service - CMS, Environment • Applications Datasheets

  21. NEW Modular Brochure concept • Target Market brochure includes : • Targeted Cover Page 1 • Targeted Introduction Page 2 • Targeted Benefits Page 3 • Targeted Technologies Page 4 + 5 • Targeted Business • Opportunities Page 6 +7 • Inside view of the engine Page 8 + 9 • General Controller overview Page 10 + 11 • General Options Page 11 + 12 • General Service Page 14 + 15 • Specifications Page 16 • Controller – Leaflets • Option – Leaflets • Service – Leaflets • Environment – Leaflet • General brochure includes : • Cover Page 1 • General Introduction Page 2 • General Benefits Page 3 • General Technologies Page 4 + 5 • General Business Opportunities Page 6 + 7 • Inside view of the engine Page 8 + 9 • General Controller overview Page 10 + 11 • General Options Page 12 + 13 • General Service Page 14 + 15 • Specifications Page 16 • Controller – Leaflets • Option – Leaflets • Service – Leaflets • Environment – Leaflet

  22. Product Brochure PP • e.g. Brochure General bizuhub PRO 951

  23. NEW Modular Brochure concept • E.g. Leaflets for CMS – CSRC • and one example for the Options : FD-503

  24. Marketing Materials PP • Standard Marketing Material package • Web • Modular Brochure Concept • Images – Studio and Location • Press Release • Banner for Showrooms • Product Presentation • Sales Presentation • Product Guide • Launch Guide

  25. Application

  26. Application categories • Currently we have two different Ecosystems (Office|PP) • In order to harmonize application business within BEU we want to • Provide one overview for applications • Reconsider category naming for a more customer centric wording • No longer split between PP and Office applications • Put products to the second line and highlight category features • Finally the new BEU solution categories has been determined for FY2012 • 12 categories has been newly named • The new categories will be adopted for BEU’s marketing materials and SAP system

  27. BEU solution categories and portfolio (FY2012) • Cloud & Mobile Printing • Colour Management • Connectivity • Device Management • Document Capture & Management • Make Ready • Output Management • Print Automation • Security • User & Cost Management • Variable Data Printing • Web to print

  28. Marketing Materials • 1 Frame Brochure “Categories” - All about ! • 12 Category – Brochures • For each Category one brochure with detailed description • Structure • Basic Characteristics – Functionalities/Applications • Introduction – Target group – Current Situation “Pain points” • Requirements/Advantages • Benefits • Graphical overview • Application Datasheet • Basic Characteristics (what is available) • Introduction – Target group/Advantages • Features • Workflow • Application Specification Sheet • Webpage • Brief explanation of the category as “mouse over” • Category movies (tbd) • Application facts

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