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How to Use HubSpot Software to Manage Your Brand Online

How to Use HubSpot Software to Manage Your Brand Online. Mike Volpe VP Marketing @ HubSpot Twitter: @ mvolpe. Who is HubSpot?. Founded : 2006 Team : 90 (15 MIT) A : $5m General Catalyst B : $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT).

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How to Use HubSpot Software to Manage Your Brand Online

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  1. How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

  2. Who is HubSpot? • Founded: 2006 • Team: 90 (15 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • Outside Director: Gail Goodman, CEO Constant Contact (CTCT)

  3. Outbound Marketing

  4. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

  5. Marketing Has Changed 1950 - 2000 2000 - 2050

  6. The Good News!

  7. Inbound Marketing

  8. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI

  9. Proven ROI of Inbound Marketing www.HubSpot.com/ROI

  10. Managing Your Brand Today • Publish thought leadership • Build a community • Measure presence in search engines • Monitor articles & discussions • Participate in discussions • Measure results

  11. Publish Thought Leadership

  12. Blogging is Thought Leadership • Interact with influencers – analysts & other thought leaders • Push your thought leadership to Google • Allow comments and discussion • Encourage subscriptions and sharing of your thought leadership

  13. Business Blog Software • Easy to use, built for business • Built in, interactive optimization • Automatic publishing to email and social media • Encourages fans to share content • Business blog analytics

  14. Subscribers & Visitors

  15. Blog Article Performance

  16. Build a Community

  17. Community Building Software • Automatic notification of influencers you should follow • Simple subscription to your blog by RSS and Email • Notification of who is talking about your company • Track the size of your community

  18. Measure Presence in Search Engines

  19. Search Presence (SEO) Software • Track rank vs. competitors • Track overall presence in Google • Alerts about key rank changes • Data to target new terms intelligently

  20. SEO Rankings

  21. Monitor Articles and Discussions

  22. Monitor Discussions with Software • Know who is talking about your company, products, executives • Know who is talking about your industry • Understand which comments have the most influence

  23. Participate inDiscussions

  24. Participate in Discussions w/ Software • Answer questions • Comment on blogs • Retweet your fans’ messages • Post to Twitter and Facebook • Track your social media interactions

  25. Measure Results

  26. Measure Social Media Software • Measure visitors, leads and conversion rates from social media • Measure sales from social media • Closed-loop-marketing for everyone

  27. Metrics: Traffic, Leads, Customers

  28. Metrics: Traffic, Leads and Customers Visitors from Blog

  29. Thank You! www.HubSpot.com/Free-Trial Mike Volpe HubSpot VP Marketing Twitter: @mvolpe

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