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Disney and Marvel

Disney and Marvel. Why might have Disney taken over Marvel ?. Biggest Growth are in Hollywood over past 10 years has been superhero movies In 2009 Disney reported a profit decline of 26% Increase Market Share

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Disney and Marvel

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  1. Disney and Marvel

  2. Why might have Disney taken over Marvel ? • Biggest Growth are in Hollywood over past 10 years has been superhero movies • In 2009 Disney reported a profit decline of 26% • Increase Market Share • Marvel owns 46% Market share of the comic book industry which made $715million in 2012

  3. Advantagesof growing inorganically • It is much faster than growing organically • Expands Assets, income and market presence • Added expertise from personnel at the new business

  4. Implications on Marvel • Marvel may have less freedom • Disney may give marvel a fixed budget • Marvel may have a cultural difference to Disney • Fan nation may decrease

  5. Winners and losers • Pixar may lose funding • Marvel fans may feel that marvel may change • Disneyland visitors may increase • Marvel employees may not be happy.

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