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Role of R&D in Market Transformation

Role of R&D in Market Transformation. Helen Kim, Ph.D. Energy Analysis New York State Energy Research and Development Authority. Market Transformation.

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Role of R&D in Market Transformation

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  1. Role of R&D in Market Transformation Helen Kim, Ph.D. Energy Analysis New York State Energy Research and Development Authority

  2. Market Transformation Process whereby energy efficiency innovations are introduced to the marketplace and over time penetrates a large portion of the eligible market (ACEEE).

  3. Similarities and Differences Between R&D and Market Transformation

  4. Stages on the Path of Market Transformation R&D Demonstration Deployment Acceptance Research to develop new products; make incremental improvements; achieve greater energy savings. Activities to verify product performance in field settings; verify benefit/cost data. Measurable market penetration. Incentives programs.

  5. Integration of R&D, Demonstration, & Deployment R&D Demonstration Deployment Daylighting DG/CHP Fluorescent Lighting TIME R&D Deployment Acceptance KEY Size of circle depicts relative degree of attention at each stage. Lighter shadings depict greater degree of acceptance. Barriers

  6. Barriers and Success Indicators

  7. Few Examples of Joint R&D and Deployment Efforts at NYSERDA • PV on New Homes • Environmental and Energy Efficiency Efforts at Wastewater Treatment Facilities • Advanced Metering for Multifamily Buildings and for Demand Response Programs Blurring the line between R&D and Deployment

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