T&M Challenges of Mobile TV - Vision from Agilent

1. T&M Challenges of Mobile TV- Vision from Agilent Gail Heck-Sweeney Agilent Technologies T&M Challenges of Mobile TV- Vision from Agilent

2. Recent Top News • UHF TV Bandwidth Made Available to Mobile Operators(Nov 2007) • After a month-long meeting, which ended Nov. 16, the World Radio communications Conference has reached a compromise that gives mobile service providers access to bandwidth reserved for TV broadcasts. Beijing 2008 Olympics to Drive Chinese Mobile TV Services to Reach $98M(Jul 2007)China's mobile TV market is forecast to grow from $36 million in 2007 to $98 million during the Olympic Games in 2008, according to the latest research from Juniper Research. Trend: Multiple technologies will be integrated in one deviceQualcomm released chipset including multiple mobile TV technologies Audio, video, and wireless data technologies like WLAN, Bluetooth, and cellular communication technologies will be integrated in mobile devices such as handset or PDA. T&M Challenges of Mobile TV- Vision from Agilent

3. Content Providers Infrastructure Providers Handset Providers Cooperation Content Aggregators/ Broadcasters Mobile Operators T&M Vendors Unicast & on-demand Content Content Requests Service Activation Broadcast Content Subs&Billing End Users Mobile TV Value Chain T&M Challenges of Mobile TV- Vision from Agilent

4. Mobile TV market is truly in its infancy. Commercial deployments just began. The number of mobile TV subscribers will reach 169 million in 2010, posting a 2006-2010 CAGR of 310%. By regions, mobile TV subscribers will reach 59M in North America, 41M in Western Europe and 69M in Asia Pacific in 2010. Asia subscribers represent 40% of the total marketing throughout the forecast period 80% subscribers will use broadcasting mode TV in China market around 2010 (from In-Stat) Mobile TV Market Estimates Source: CIBC World Markets Estimates Important to note • -The estimates do not incorporate the current market for cellular based “TV like” video. • -The estimates focus on the mobile phone opportunities and are not building in estimates for mobile TV on a laptop or in a video iPod like device, or in other mobile devices such as automobile T&M Challenges of Mobile TV- Vision from Agilent

5. N.A : Networks based on MediaFLO & DVB-H are being deployed and the commercial services was launched in Mar. 2007 • In South Korea, a satellite based DMB and terrestrial DMB service are already active, which launched in May and Dec 2005 Digital Mobile TV – World Map (Updated) • Asia (excepts Taiwan, Japan and Korea) will see are relatively slow rollout of mobile TV. Taiwan & Australia are in trial of DVB-H and also likely to be MediaFLO as well. • DVB-H trials are underway in various European countries and seems to be the best-positioned standard in this region. EU decided to adopt DVB-H. T&M Challenges of Mobile TV- Vision from Agilent

6. Summary of Technologies – Too Many Standards! T&M Challenges of Mobile TV- Vision from Agilent

7. Challenges • For system and devices • Battery saving • Mobility with high data rates • Impulse noise tolerance • Increased general robustness • Support for seamless handover • Integration of multiple standards • Installation and maintenance • Technologies matured, more challenges from political issue and business model • For test and measurement • RF measurements • Video measurements T&M Challenges of Mobile TV- Vision from Agilent

8. Agilent Mobile TV Solutions Signal Source RF Performance Test System PSG uW + DVB-T/H ESG R&D MXG N7623B: Signal Studio for Digital video (DVB-T/H/C/S, ISDB-T,DTMB,ATSC) N7616B: Signal Studio for T-DMB Mfg. Signal Analysis Connected Solutions 89601 PSA ADS MXA + E9285B-H01 for DVB-T/H E9285B-H02 for ISDB-T E9285B-H07 for DVB-SH 89601 SW Demodulation 16, 64, 256 QAM(DVB-C) QPSK(DVB-S) 8/16VSB (ATSC) DTV Design Library in ADS DVB-T/H/C/S, ATSC, ISDB-T T&M Challenges of Mobile TV- Vision from Agilent

9. Very Simple Demo – QoE Beyond the RF Package Loss Measurement Video MOS Measurement Key Learning: • Real-time in-service video quality assurance is critical for mobile applications • Multiple video stream formats and data rate will bring much more complexity • Customers pay for QoE, rather than QoS in video service T&M Challenges of Mobile TV- Vision from Agilent

10. Agilent Triple Play Test Solutions Innovative End-to-End Measurement Capabilities Voice Quality Tester Triple Play Analyzerand DNA N2X Multiservice Test Solution Signaling Analyzer FrameScope™ Pro Wirescope™ Pro Network Tester www.agilent.com/find/tripleplay NGN Triple play + 3G mobile – Quadruple play Triple Play and Network Security Voice Quality Analysis Triple PlayAnalysis IPTV Handheld forTriple Play VoIP IMS • Triple play Infrastructure validation for the lab from core/carrier edge to broadband access • Triple play application traffic emulation & precision measurements – Multi play • End-to-end objective voice quality test, including clarity, echo and delay testing • Local & distributed, multi-user, Triple Play and mobile installation & troubleshooting • Individual call tracing and network optimization across multiple mobile technologies • Network-wide monitoring and troubleshooting • Handheld triple play service quality testing & troubleshooting Deployment System Verification R&D Troubleshooting Management System Verification R&D Management Installation & Maintenance Simplifying Triple Play Test Complexity Through The Technology Life Cycle Simplifying Triple Play Test Complexity Through The Technology Life Cycle T&M Challenges of Mobile TV- Vision from Agilent

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