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Idris Jahn Practice Manager for Real Time Solutions

Idris Jahn Practice Manager for Real Time Solutions. A new paradigm in application development. Vision. To enable and simplify organizations to make real-time, smart decisions on “big data in motion”. The Pace of Business is Accelerating. Source:.

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Idris Jahn Practice Manager for Real Time Solutions

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  1. Idris Jahn Practice Manager for Real Time Solutions A new paradigm in application development

  2. Vision To enable and simplify organizations to make real-time, smart decisions on “big data in motion”

  3. The Pace of Business is Accelerating Source: 1 ms 100 ms Algorithmic trading 20 min 30 sec Airline operations 8 hr 10 sec Call center inquiries Track financial position 1 day 5 min Supply chain updates 1 day 15 min 3 days 1 min Phone activation 1 week 0.5 hour Refresh data warehouse 5 days 2 hrs Trade settlement 4 weeks 1 day Build-to-order PC Typical Business SLAs: weeks days hours minutes seconds

  4. 79% of businesses say responding in real-time is important Economist Intelligence Unit, August 2011 77% believe availability and timeliness of information is inadequate to support this Vanson Bourne Research, 2011

  5. The Rate of Change Addressing Industries Traffic systems, automotive Transport and logistics Utilities – smart grid Security – connected buildings Home appliances Medical automation, Remote healthcare ATM, point of sale, vending Critical infrastructures Monitoring and control THINGS 50 B PEOPLE5.0 B PLACES~0.5 B Digital SocietySustainable World PersonalMobile Inflectionpoints GlobalConnectivity 1875 1900 1925 1950 1975 2000 2025 Source: Ericsson

  6. Big data 92% CAGR growth in mobile traffic 75 exabytesof mobile data by 2015 32% CAGRin IP traffic Source: Cisco Visual Networking Index forecast 2011

  7. A software analyst view from IDC • Strategic e.g. a business plan • Operational e.g. a change in a process • Tactical e.g. identifying a problem with an order TDM

  8. Responding in real-time is more important than customer segmentation

  9. Problem summary Competition and technology innovation mean faster decision making is demanded Decision making definition must be in the hands of the business, not just IT Visualization, on desktop and mobile, is just as important as technical capabilities

  10. The Transition to Event Processing • Data goes into the database • Analyzed after it is stored • Events go through • Analyzed as they happen

  11. Progress Apama Information Sources Events and Rules Visual Analytics Rule Rule Rule • ERP, CRM, other apps • Location updates • Social media updates • News, stock, weather updates • Alerts, rules & policies • Location & context-aware personalization • Social media sentiment • Mashup management • Drill down, root-cause analysis • Analysis visualization • Command and control • User interaction

  12. Apama: Complex Event Processing

  13. Business User Tooling

  14. Control Tower • Reporting AND Control • Builder connects to Correlator for live development • Rich library of customisable widgets • Role based access for end users • Multiple deployment options including mobile devices • Zero coding !

  15. Tap into the existing & future data External Events Corticon Apama

  16. Key Strengths

  17. Customer Behaviour Scenarios Realtime Promotions Usage Monitoring Customer Retention • Social Media

  18. CHALLENGE: Reduce Churn Create new revenue opportunities based on customer location & context SOLUTION: Highly flexible platform to deliver Real-time situational promotions using Progress Apama VALUE: Reduced Churn Improved Customer satisfaction Gartner Award for most performant marketing solution $15m revenue in first year

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