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Training & Management Assistance Branch. Report Tile. Marketing and Business Development. UNITED STATES OFFICE OF PERSONNEL MANAGEMENT . TMA Customer Base Profile. 140 customers across 38 Federal agencies during FY06.
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Training & Management Assistance Branch Report Tile Marketing and Business Development UNITED STATES OFFICE OF PERSONNEL MANAGEMENT
TMA Customer Base Profile • 140 customers across 38 Federal agencies during FY06. • Most new customer referrals come from TMA contractors and existing customers. • 55% of customer dollars were spent on custom training, learning, or knowledge management solutions during FY06. • 45% of customer dollars were spent on custom SHRM solutions during FY06. • Many deployed solutions are “blended” in some way.
Top Customers by FY06\07 New Funding • Department of Defense • Department of Homeland Security • Department of Transportation • Department of Health and Human Services • Office of the Directorate of National Intelligence • Office of Personnel Management • Department of Commerce • Department of State • Department of Justice
FY06/07 Market Trends • Increased demand for blended solutions involving training and human capital interventions. • Increased demand for solution architectures involving people, process, and technology components. • Increased demand for custom solutions. • Increased focus on strategic, enterprise-wide solutions. • Increased requests for multi-year support. • Increased demand for fast, effective, cost efficient solutions. • Increased requirements to validate project results.
TMA FY07 Business Development Objectives • $160M in new inter-agency-agreement funding. • 50/50 balance between training and human capital business lines. • Expand existing customer accounts – DoD, Intelligence Community, Federal law enforcement agencies, emergency response agencies, etc. • Capture of key new customers – DOE, USPO, Guard. • Expand key technical areas – Build and run schoolhouses, build simulators, transform agencies, conduct succession planning, etc. • Maintain deliverable acceptance and customer satisfaction metrics.
FY07 Business Development Tactics • Provide excellent customer service to TMA customers. • Create a strong partnership with TMA contractors. • Grow and diversify current customer engagements. • Respond to new inquiries quickly and effectively. • Continually improve our value proposition to both customers and contractors. • Emphasize new large, multi-year opportunities. • Continue to build consultative sales capacity within the TMA staff.