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Grassroots Marketing

Grassroots Marketing. Developing WIC as a Community Investment. Outreach Successes. Maintaining a caseload close to 50,000 per month Obtaining OAF for $297,174, Flex-E-Grant for $10,000 & $4,000 from Dept of Ed in 2007 Good partnership with many community/faith-based agencies

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Grassroots Marketing

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  1. Grassroots Marketing Developing WIC as a Community Investment

  2. Outreach Successes • Maintaining a caseload close to 50,000 per month • Obtaining OAF for $297,174, Flex-E-Grant for $10,000 & $4,000 from Dept of Ed in 2007 • Good partnership with many community/faith-based agencies • Met all performance measures for FY 2006

  3. Monthly Caseload

  4. Funding

  5. Statewide WIC is serving 61% of eligible participants who also receive Medicaid; 68% of all eligible state residents Medicaid data contends the state could serve 74,336 participants This would contribute $7.7 million more to the administrative budget Percent of Population Being Served

  6. Grassroots Marketing Strategies • Inclusive to Agency • Tell a Story • Identify the Need • Creates Partnerships • Has its Roots in the Community

  7. Grassroots Marketing Structure • Posture • Position • Presence • Performance

  8. Key Indicators of Success • Client Access • Are we unique? • Are we relevant? • Does our organization facilitate change?

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