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Warm-up

Warm-up. Give examples of times you have encountered difficult customers at your job. What happened? What was the outcome? OR Give examples of when YOU have been the difficult customer. What happened? What was the outcome?.

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Warm-up

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  1. Warm-up • Give examples of times you have encountered difficult customers at your job. What happened? What was the outcome? OR • Give examples of when YOU have been the difficult customer. What happened? What was the outcome?

  2. Indicator 2.03 - Resolve conflicts with/for customers to encourage repeat business MARKETING

  3. Why learn to handle difficult customers? • Good for your employer – saving a customer • Good for the customer – they will be happier • Good for you – you learn how to handle challenges

  4. Rules • Rule #1 – The customer is always right! • Rule #2 – If the customer is ever wrong, reread Rule #1 The phrase “The customer is always right” was originally coined by Harry Gordon Selfridge, the founder of Selfridge’s department store in London in 1909, and is typically used by businesses to: Convince customers that they will get good service at this company Convince employees to give customers good service

  5. There is always a reason for the way a customer behaves.. • You just may not always know what it is and not always be able to figure it out • It may be that: • They are having a bad day • Their mind is on things that have nothing to do with your business

  6. Difficult Customers • No such thing as a “typical” difficult customer • Come in all shapes and sizes • No business is exempt from encountering them http://www.youtube.com/watch?v=3YJ8Z3YU4TM&feature=related

  7. You must effectively deal with difficult customers • Rise to the occasion, so they will come back again • Every business needs returning customers to generate profits

  8. Types of Difficult Customers • Disagreeable • Domineering/Superior • Suspicious • Slow/Methodical • Dishonest

  9. Disagreeable Customers • Argumentative • Impatient • Leave-me-alone • Irritable/Moody • Insulting • Complaining http://www.youtube.com/watch?v=JvA9jT3Scfk

  10. How to handle Disagreeable Customers • Argumentative – ask, simple polite questions • Impatient – agree first on common points • Leave-me-alone – be patient • Irritable/Moody – be positive • Insulting – be neutral • Complaining – respect their thoughts http://www.youtube.com/watch?v=FZ12Ry-hD6I

  11. Domineering/Superior Customers • Bark orders • Want things done THEIR way because they know best • Handle them by letting them have their say

  12. Suspicious Customers Slow/Methodical Customers Indifferent Indecisive Handle by not overwhelming them • Doubts the salesperson’s knowledge • Handle by explaining and demonstrating good service

  13. Dishonest Customers • Customers who lie • Handle by not jumping to quick conclusions • Examples: • Switching racks • Changing prices • Etc.

  14. Staying in CONTROL C is for calm. O is for observe. N is for needs. T is for think. R is for reassuring. O is for opportunity. L is for listen.

  15. Handling Customer Complaints • Complaints are a not necessarily a bad thing! • Complaints give the business an opportunity to learn something that might improve service and stop the problem from reoccurring • Only 4-8% of customers share their concern ~non-complainers are a problem because the business never has a chance to address the issue

  16. Reasons for customer complaints • Genuine error • Faulty item • Bad service • Product quality • Misunderstandings • Poorly written instructions • Suggestions for improvement • Etc.

  17. Costs, Benefits, and Importance of Appropriately Handling Complaints • It is much cheaper to retain a customer than replace them – do not lose sales because of a improperly handled complaint! • Appropriately handling complains allows customer’s voices to be heard – they feel of importance to the company therefore building loyalty,

  18. Procedures for Handling Complaints • Listen – completely and openly • Take the customer aside – to ease tension • Restate – to show you understand • Get help – if needed, from a supervisor • Establish a plan – Agree on a plan of action and follow through http://www.youtube.com/watch?v=WYjgHLFZMa0

  19. Handling Dissatisfied Customer Role Play

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