Social media strategy for give big riverside

1. Social media strategy for give big riverside July 30, 2013

2. Agenda • Speaker Introduction • Overview of Social Media Platforms • Defining and Understanding • Social Media Objectives, Strategy & Tactics • Social Media Tactic Types • Graphic, Video, Photo, Status, Blog and Event Content • Tactic Execution • Q & A

3. Susan Raley Anderson • MBA, University of Southern Mississippi • 15 Years Marketing and Advertising Experience • Comcast • Charter Media • Viamedia • Art Institute of California-Instructor-Web & Interactive Media Design • Board of Directors, California Riverside Ballet • Board Member, American Advertising Federation-Inland Empire • www.adgrlSu.com

4. Social Media Platforms

5. Social Media Explained

6. Objectives, Strategies & Tactics • What are your objectives? • What do you want to accomplish? How can social media support the objectives? Objectives should follow SMART format (specific, measurable, achievable, achievable, relevant, time-framed) • Who do you want to reach? • Identify target audience, learn their social media habits. What sites do they go? what activities do they participate in? • What is your capacity? • Using social media is free, but requires time. Its important to select someone to manage social media activities that appropriately represents the face of the company • What tools and tactics will you use? • After objectives, target audience and capacity then select which social media tools to use • How will you measure success? • You must evaluate the plan to measure effectiveness • Web activity ( page views, unique visitors, time on site, etc.) • Social actions

7. Desired Social Media Outcomes • Listening and learning • Building relationships • Building awareness • Improving reputation of organization • Motivating content generation by supporters • Increasing visitor traffic • Social support for a cause • Taking action

8. Promoting Your Social Sites • Consider growing your following in anticipation of the event-set goals • Facebook Ads • Promoted Posts • Twitter Ads

9. Tactic Types-Graphics • Custom Branded Graphics • Photoshop, Illustrator • Free Image Editors

10. ***Advanced Image Searching*** • Google Image Search • Advanced>Settings>Advanced Search>Usage Rights>free to use, share or modify, even commercially

11. Tactic Types-Photos • Fun event photos • Team engagement • Event candid photos

12. Tactic Types-Video • http://www.youtube.com/watch?v=3yjryjIyiiI • http://www.youtube.com/watch?v=iEp2gk9B2F8 • http://www.youtube.com/watch?v=VME8rILa3UQ • http://www.youtube.com/watch?v=C6gSvVTBVyE • http://www.youtube.com/watch?v=OPJ1zRpRckY • http://www.youtube.com/watch?v=B9rFkk5aYCg • http://www.youtube.com/watch?v=xEjkSB5KSic&feature=c4-overview&list=UUT3zm8LLtMec-NQd7ZrSLUg • Windows Live Movie Maker • Smart Phone Cameras, Flip, etc.

13. Tactic Types-Status • Updates on Facebook, Twitter, LinkedIn, Google+, Tumblr • Don’t overthink these • Make them fun • Add photos • Use #hashtags and @tags

14. Tactic Types-Blogs • Use this opportunity to update your website with new content and link to it. • Great for SEO • http://www.givebigriverside.org/blog/ • http://www.adgrlsu.com/2013/07/26/give-big-riverside-launching-your-social-media-for-give-big-riverside/

15. Tactic Type-Events • Facebook and Google+ both have modules for users to create events

16. Execution • Social Media Coordinator • Planning Tools • Hootsuite • Buffer • Tweetdeck • SocialOomph

17. Give Big Riverside Strategy Outline • Goal: Double outreach (3,000 likes) and increase traffic 100% to site via cross promotion • Introduce each nonprofit with mini release on blog • Release press releases and pictures of trainings and activities on a regular basis • Fun releases once per week starting in September. Drive traffic by surprising and unusual pictures

18. Thank You Susan Anderson www.adgrlSu.com 909-782-7812 susan@adgrlSu.com