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2008 Sales Proposal

2008 Sales Proposal. CJSC Sony Electronics. 52” Line up. 200 8 1H. 200 8 2H. CBU. RGB- LED L/D DRC-MFv3 100Hz PRO. 55X4500. 55. 40. X3500. 46. Nov. CBU. 52. 40. Z4500. 200Hz WCG-CCFL. 46. Dec. CBU. 52. 40. W4500. 100Hz WCG-CCFL. 46. Oct. W3000. SKD. 52. 40.

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2008 Sales Proposal

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  1. 2008 Sales Proposal CJSC Sony Electronics

  2. 52” Line up 2008 1H 2008 2H CBU • RGB-LED L/D • DRC-MFv3 • 100Hz PRO 55X4500 55 40 X3500 46 Nov CBU 52 40 Z4500 • 200Hz • WCG-CCFL 46 Dec CBU 52 40 W4500 • 100Hz • WCG-CCFL 46 Oct W3000 SKD 52 40 32 W4000 • FHD • WCG-CCFL 46 SKD V4000 52 40 32 • CCFL Sep 46 37 26

  3. 46” Line up 2008 1H 2008 2H X3500 CBU • RGB-LED L/D • DRC-MFv3 • 100Hz PRO X4500 55 40 46 Oct X3000 CBU 52 40 Z4500 • 200Hz • WCG-CCFL 46 Nov CBU 52 40 W4500 • 100Hz • WCG-CCFL 46 Oct W3000 SKD 52 40 32 W4000 • FHD • WCG-CCFL 46 SKD V4000 52 40 32 • CCFL Sep 46 37 26

  4. 40” Line up 2008 1H 2008 2H X3500 CBU • RGB-LED L/D • DRC-MFv3 • 100Hz PRO X4500 55 40 46 Oct X3000 CBU 52 40 Z4500 • 200Hz • WCG-CCFL 46 Nov CBU 52 40 W4500 • 100Hz • WCG-CCFL 46 Oct W3000 SKD 52 40 32 W4000 • FHD • WCG-CCFL 46 SKD V4000 52 40 32 • CCFL S3000 Sep 46 37 26 CBU U4000 40 32 • CCFL P3000 26 Oct SKD L4000 40 32 • CCFL 26 19 Oct

  5. 32” Line up 2008 1H 2008 2H SKD 52 40 32 W4000 • FHD • WCG-CCFL 46 CBU 32 V4500 • CCFL 37 26 S3000 SKD V4000 52 40 32 • CCFL Sep 46 37 26 CBU U4000 40 32 • CCFL P3000 26 Oct CBU L4000 40 32 • CCFL U3000 26 19 Sep

  6. 26” Line up 2008 1H 2008 2H CBU 32 V4500 • CCFL 37 26 S3000 SKD V4000 52 40 32 • CCFL Sep 46 37 26 CBU U4000 40 32 P3000 • CCFL 26 Oct CBU L4000 40 32 • CCFL U3000 26 19 Oct

  7. Product Strategy +40 = ALL Full HD X4 Z4 Key Point; Strengthen Full HD Line Up W45 “Midnight Blue” Premium Function W4 V4 L4 U4 “Draw the Line” Design “Piano Black” Design Premium

  8. 2008 Autumn - WinterNew Technology

  9. 2008 Autumn-Winter BRAVIA is World’s No.1 Movie Quality Introduce World’s First/No1 technology “Core Line-up”with cutting edge technology World’s No.1 World’s First

  10. Motionflow 200Hz =World’s Firstx4 Frame Rate Original Contents 0/100 sec 1/100 sec 2/100 sec 0/200 sec 1/200 sec 2/200 sec 3/200 sec 4/200 sec Newly Created Newly Created Newly Created

  11. Motionflow Variation Motionflow Sony Competitors HFR e.g. Samsung Advantage Point IBR Backlight Blinking For X4 series IBR + 100Hz For Z4 series IBR For W45 series * IBR : Image Blur Reduction

  12. Sony’s Unique “IB Reduction” IB Reduction (Imaging Blur Reduction) algorithm reduces the blur that is generated when the original image is captured with a camera. Motionflow with IB Reduction Unlike other companies (Samsung, Sharp) high frame rate function, new frames based on blur-reduced images, is further improving the clarity of moving images.

  13. Motionflow 100Hz PRO = Clearer Motionflow!! • Motionflow PRO : Motionflow + Backlight Blinking • Backlight Blinking technology eliminate both flicker and image lag. Advantage to Competitor’s 100Hz “IBR” +“Backlight Blinking”

  14. RGB Technology World’s First = RGB LED + Local Dimming Local Dimming RGB LED Competitors

  15. 2008 Autumn - WinterNew Series

  16. X4 series 55 52 46 40 37 32 26 19 Product Concept Designed as BRAVIA’s global flagship model. The transparent lines are arranged on the left and right sides, creating a perfect floating appearance. Creating perfect picture quality for professional customer. “MotionflowPro” with IB reduction Full HD model. X4 Sales Points 1. RGB Dynamic LED * For 55”/46”2. Motionflow PRO 100Hz * For 55”/46”3. BRAVIA ENGINE 2 PRO

  17. X4 series 55 52 46 40 37 32 26 19 X4 Sterling Silver Obsidian Black Sterling Silver KDL-55X4500 Ship; Nov. KDL-46X4500 Ship; Oct. KDL-40X4500 Ship; Oct. Ruby Red

  18. Z4 series 55 52 46 40 37 32 26 19 Product Concept Z4500 is designed with “Sleek shape” that incorporates both screen and speaker, and it has achieved a highly sophisticated floating design. Enhance the beautiful movie picture. New motion blur reduction, Motionflow 200Hz model with Full HD. Z4 Sales Points: 1. Ｍｏｔｉｏｎflow 200Hz 2. BRAVIA Engine 2 3. WCG CCFL

  19. Z4 series 55 52 46 40 37 32 26 19 Z4 Sterling Silver Obsidian Black Sterling Silver KDL-52Z4500 Ship; Dec. KDL-46Z4500 Ship; Nov. KDL-40Z4500 Ship; Nov. Ruby Red

  20. W45 series 55 52 46 40 37 32 26 19 Product Concept Sleek shape design that incorporates both screen and speaker. The ripple design creates an aura of softness. Enhance the beautiful movie picture to the public. Entry motion blur reduction model with Full HD. W4 Sales Points: 1. Ｍｏｔｉｏｎflow 100Hz 2. BRAVIA Engine 2 3. WCG-CCFL

  21. W45 series 55 52 46 40 37 32 26 19 W4 KDL-52W4500 Ship; Oct. KDL-46W4500 Ship; Oct. KDL-40W4500 Ship; Oct.

  22. V4 series 55 52 46 40 37 32 26 19 V4 Product Concept V4000 series is designed to incorporate the Draw the Line concept. V4000 series creates a gentle atmosphere with a soft mood light at the top of the rounded frame.

  23. V4 series 55 52 46 40 37 32 26 19 V4 KDL-52V4000 Ship; Sep. KDL-46V4000 Ship; Sep. KDL-40V4000 Ship; Sep. KDL-37V4000 Ship; Sep. KDL-32V4000 Ship; Sep. KDL-26V4000 Ship; Sep.

  24. U4 series 55 52 46 40 37 32 26 19 U4 Product Concept U4000 series’ design theme is a loop. A rounded oval frame surrounds the entire screen and speaker housing, creating an aura of calm and casualness.

  25. U4 series 55 52 46 40 37 32 26 19 U4 KDL-40U4000 Ship; Sep. KDL-37U4000 Ship; Oct. KDL-32U4000 Ship; Oct. KDL-26U4000 Ship; Oct.

  26. L4 series 55 52 46 40 37 32 26 19 L4 Product Concept The L4000 series features a ripple-shaped speaker located below the screen. The series also incorporates the Draw the Line concept for an improved floating design.

  27. L4 series 55 52 46 40 37 32 26 19 L4 KDL-40L4000 Ship; Oct. KDL-32L4000 Ship; Sep. KDL-26L4000 Ship; Oct. KDL-19L4000 Ship; Oct.

  28. World’s Slimmest ZX1

  29. BRAVIA creates New Trend in Market OLED XEL-1

  30. Thank you

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