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Community Needs Assessment Study Results for Central Campus

Community Needs Assessment Study Results for Central Campus. Summer/Fall 2001 Department of Planning and Research. Last Community Survey. CPCC conducted the Citizen’s Survey in 1994 as part of the Strategic Master Plan This survey was conducted prior to the multi-campus expansion

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Community Needs Assessment Study Results for Central Campus

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  1. Community Needs Assessment StudyResults for Central Campus Summer/Fall 2001 Department of Planning and Research

  2. Last Community Survey • CPCC conducted the Citizen’s Survey in 1994 as part of the Strategic Master Plan • This survey was conducted prior to the multi-campus expansion • It was time to do another

  3. Procedures • In the Summer of 2001 • An HTML survey was developed • Invitational ads were placed in newspapers, on the CPCC homepage and on the Fall 2001 schedule • 198 individuals/businesses completed the on-line surveys

  4. Procedures • The same survey was created as a scannable pencil-paper survey and approximately 350 copies were distributed by the campus Deans • They were distributed to civic groups, participants at community events and a few students in CCE classes • Several Deans participated heavily, others participated little or not at all • Surveys were returned by 179 individuals/businesses

  5. Procedures • Planning and Research offered to do two focus groups per campus • No focus groups were requested for Central

  6. Choice of Campus • Participants were asked what Campus they would like to attend • Of the 377 participants, 178 wanted to attend the Central Campus • These data are based on the responses of those 178 participants

  7. Demographics of Central Respondents Gender • male 36.9% • female 63.1% Age • 25 or less 30.1% • 26-40 36.9% • 41-50 21.6% • over 50 11.4% The Central group was much younger than the entire sample.

  8. Demographics, continued • Ethnicity • White 66.7% • African American 22.4% • Other minority 10.9% • Employment Status • Unemployed 20.8% • Employed 79.2% • full-time 62.4% • part-time 11.6% A higher percentage of the Central group was minority and employed than the entire sample.

  9. Central Demographics, continued • Income Level (what is your annual income) • 18.8% earned less than $19,999 • 33.8% earned $20,000 - $39,999 • 13.8% earned $40,000 - $59,999 • 21.9% earned $60,000 - $99,999 • 11.9% earned $100,000 or more The income level of the Central group was lower that the entire sample.

  10. Demographics, continued • Areas of Employment of Central Participants • 18.9% business 8.8% banking/finance • 8.2% service 7.5% education • 7.5% health 6.3% technology 3.8% engineering 3.1% transportation 3.1% computer 2.5% arts • 30.2% other/not listed

  11. Relationship of Central Participants to College • Participants could indicate more than one response. Participants by percent were: • 43.3% current students • 37.1% community residents /potential students • 28.1% former students • 7.9% employers

  12. Number of Potential Students by Household • Participants were asked “how many in your household might be interested in attending the College?” • 17.7% indicated “none” • 75.4% indicated 1-2 individuals • 1.1% indicated 3-4 individuals • 5.7% indicated more than 4 individuals

  13. What Would Be Your Goal in Attending CPCC • Participants could select more than one answer: • 54.5% Personal interest/enrichment • 36.5% Prepare for different job • 34.8% Take continuing education courses • 29.8% Update skills for current job • 24.2% Obtain 2-yr degree and enter workforce • 24.2% Obtain 2-yr degree and transfer • 21.3% Obtain diploma/certificate

  14. Goal, continued • 19.7% Take a few courses and transfer • 16.3% Obtain short-term training (1 sem. or less) • 9.0% Improve reading, writing and math skills • 6.2% Obtain high school diploma or GED • 3.9% Prepare for first job • 2.2% Take ESL courses Participants could select more than one answer.

  15. Of Those Who Preferred Central Campus (n=178) The following % also expressed interest in attending the following campuses: • South Campus 32.4% • College Without Walls 25.2% • West Campus 23.1% • North Campus 19.1% • High School Location 18.8% • Southwest Campus 16.7% • Northeast Campus 10.1% • My workplace 10.1% • City View Center 5.6% Participants could select more than one answer.

  16. Reason for Campus Selection • Close to home 79.2% • Easy drive to and from 58.4% • Close to work 51.7% • Close to daycare or relatives 6.7% Participants could select more than one answer.

  17. Convenient Time to Take Classes • evenings 71.3% • on weekends 41.0% • mornings 37.1% • afternoons 24.2% Participants could select more than one answer.

  18. Are any of the following critical to the decision to attend? • The following % answered “yes” • 48.3% Tuition waivers • 40.4% Federal financial aid • 38.5% Scholarships Participants could select more than one answer.

  19. Greatest Barriers to Attending... • Available personal time 48.3% • Work Schedule 44.9% • Financial Resources 27.5% • Time commitment 18.0% • Childcare 8.4% • Transportation 6.2% • My formal education 5.1% • My age 4.5% • Understanding registration process 4.5% • My disability .6% • Difficulty reading the schedule .6% Participants could select more than one answer.

  20. Services Considered Important in Making the Decision to Attend Percent considering service somewhat important to top priority • 95.5% parking • 92.6% bookstore • 92.0% library • 75.4% academic advising • 73.6% career services and job placement • 63.7% tutoring services • 63.1% financial aid • 59.1% food services • 53.1% lifetime email address • 46.6% student activities and campus life • 39.7% bus transportation Participants could select more than one answer.

  21. Preferred Time and Method of Using These Services • Method • 58.8% via Internet/web page • 36.2% in person • 5.1% via mail • Time • 59.2% evening • 30.5% daytime • 10.3% weekends

  22. The Best Way for Central Students to Receive Information about CPCC • 63.5% CPCC catalog/schedule • 45.5% Internet • 42.1% newspaper • 36.0% word-of-mouth • 19.7% television or cable channel • 9.0% radio • 7.3% workplace or company newsletter • 3.9% billboards Participants could select more than one answer.

  23. Aspects of our Mission:What They Didn’t Know • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 40.4% • College offers college transfer programs 34.8% • College has supportive student environment 32.6% • College contributes to economy of community 34.3% • College strengthens social life of community 30.3% • College offers technical career programs 32.6% • Quality of faculty 26.4% • College meets individual student needs 21.9% • College contributes to cultural life of community 20.8% Percent responding “I don’t know”

  24. What They Didn’t Know, continued Percent responding “I don’t know” • Provides high quality programs and services 15.7% • College has variety of methods (in-class, distance ed., etc.) 12.4% • College is financially affordable 11.8% • Variety of class times 26.4% • Commitment to lifelong learning 10.7% • College has available students services 6.7% • College offers a variety of programs 6.7% • College has convenient locations, accessible to work and home 2.8%

  25. Aspects of Our Mission -Mean Scores (How We’re Doing) Mean Score • Commitment to lifelong learning 3.21 • College offers a variety of programs 3.11 • College has convenient locations, accessible to work and home 3.11 • College offers technical career programs 3.09 • College has variety of methods (in-class, distance education, etc.) 3.07 • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 3.06 • College is financially affordable 3.04 Scale 1-4 -poor, fair, good, excellent

  26. How We’re Doing, continued • Provides high quality programs and services 2.97 • College offers college transfer programs 2.97 • Quality of faculty 2.87 • College contributes to economy of community 2.84 • College meets individual student needs 2.83 • Variety of class times 2.81 • College contributes to cultural life of community 2.79 • College strengthens social life of community 2.77 • College has available students services 2.76 • College has supportive student environment 2.69 Mean Score Scale 1-4 - poor, fair, good, excellent

  27. Participants Were Asked…. • “Were you aware that a student who completes their first two years of college coursework at CPCC and is accepted at any of the UNC four-year institutions, will enter as a junior and all course work will transfer?” • 60.7% indicated that they were aware of our articulation agreement

  28. Participants Were Asked…. • “Are you aware that high school students in CMS are allowed to earn college credit while attending CPCC during their junior and senior years?” • 58.3% were aware of our college-experience programs

  29. Perceptions of CPCC • Overall perception of CPCC • 78.3% positive or very positive • 16.5% neutral or no opinion • 5.1% poor or very negative • Would you recommend CPCC to a friend or family member? • 98.9% said “yes” (80.6% without reservation and 18.3% with some reservation)

  30. What can CPCC do to attract students to the College? • More marketing and visibility • Advertisements • Career fairs • More information on internet • Radio, cable TV or direct mail • Free workshops • Work with high schools • Special programs in businesses • Annual event highlighting opportunities

  31. …to attract students, continued • More variety of courses • more routes to get the GED • more courses at area campuses and centers • adult enrichment programs • offer Information Technology courses like ECPI instead of Information Systems • more flexible scheduling (eve. and weekend) • more technical/vocational skills courses • specific courses (aviation, photography, writing, history)

  32. …to attract students, continued • Student Services Issues • More financial aid services • Appeal to special interest groups • single-parents with older kids to encourage them to return to school • Older adults to overcome fears of learning • Reliable information on tutors and how to contact them

  33. What programs would you be interested in studying? • 1. Technology Courses • Digital photography • Computer applications • Web design/development courses • Desk top publishing • Computer software • IT certification in ConEd • E-commerce • Update your skills in Microsoft • Programming

  34. …. Programs, continued • 2. Culinary and Health • hospitality education through CWW • cooking and the use of herbs • alternative medicine and medical terminology • healthcare, respiratory care and nursing • 3. Arts • Dance • Yoga • Art (for credit and non-credit) • Music • Creative writing

  35. ... Programs, continued • 4. Office related • human resources • starting your own business • business administration • purchasing certification • marketing • insurance • public relations • financial investing and financial counseling • grant writing

  36. ... Programs, continued • 5. Miscellaneous • Spanish and other languages • Aviation, professional pilots certification • Auto mechanics, welding, plumbing • Child development • Career services and career preparation • Classes for fun (hobbies)

  37. As a community college, what does CPCC do well? • Great access: place, courses and time • Availability to those who wouldn’t otherwise have an opportunity • Variety of programs • Basics in all areas • Prepares students to fill the need in the community • Provides opportunities to people at different times in their lives, today’s career patterns, from Kid’s College to seniors • Communicates with and touches the community • Provides continuing education • Reasonable price • Serves the community

  38. For a Copy of this Presentation Go to: http://inside.cpcc.cc.nc.us/planning click on “Studies and Reports”

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