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The dotAFRICA (.AFRICA) TLD THE BUSINESS TRENDS Koffi Fabrice DJOSSOU

The dotAFRICA (.AFRICA) TLD THE BUSINESS TRENDS Koffi Fabrice DJOSSOU (Africa Liaison, UNIFORUM SA). AFRINIC-17, Khartoum – SUDAN 24 – 29 NOVEMBER 2012. BUSINESS USE OF DOMAIN NAME. Brand business/ Build the brand value of business I dentify and visualization for business .

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The dotAFRICA (.AFRICA) TLD THE BUSINESS TRENDS Koffi Fabrice DJOSSOU

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  1. The dotAFRICA (.AFRICA) TLD THE BUSINESS TRENDS Koffi Fabrice DJOSSOU (Africa Liaison, UNIFORUM SA) AFRINIC-17, Khartoum – SUDAN 24 – 29 NOVEMBER 2012

  2. BUSINESS USE OF DOMAIN NAME • Brand business/ Build the brand value of business • Identify and visualization for business. • Increase TRUSTbetween the visitor and business website . • Build strong customer network • Make business more popular • Domain name = business tool

  3. The stakeholders ? National Governments InterGov. Organizations African Union Registry Provider Business Operation Steering Committee ccTLD Registries African ICANN Accredited Registrars African Internet Society Chapters

  4. dotAFRICA (.AFRICA) ? • Business models that makes sense: 1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, … 2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU 3- Focal point for number of programs aimed at improving capacity • 4- And economic development, local content? • 5- The consumer • 6- The private sector/Telco operator? 4

  5. A Successful .AFRICA

  6. DNS HierarchyRegistry - Registrar - Registrant Delegation Authority ICANN Registry Operator INTERNATIONAL Registrars AFRICAN Registrars Registrant Registrant Registrant Registrant Registrant Registrant Registrant

  7. dotAFRICA & Economic contribution Direct Indirect And more!

  8. dotAFRICA & E-Business

  9. E-Commerce? • Online purchasing, reduce supply chain length, no physical stores with associated costs • dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target • Level of patriotism and African private sector promotion • Consumer assurance • Quality of services • African identity to business and products

  10. Search engine? • Start point for research in a purchasing decision • Optimized domain name • Key words: Africa?, … • Online yellow pages. • Business online profile. • Online business marketing • Online consumer sites: TripAdvisor

  11. Social network ? • Intrinsic part of modern social lives; • Connect with consumers • Brand presence increased through account, pages, ads, promotions; • Powerful marketing tool at low cost • Quick diffusion/awareness improved • Explosion of daily deals websites • SUSTAINABLE dotAFRICA (.AFRICA)

  12. Facebook : facebook/africandomain • Twitter :twitter.com/africandomain • Web : www.africainonespace.org • Open Community mailing list : community@dotafrica.org (subscribe on website)

  13. Thank You

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