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Consumers in Chinese Representative Cities Willing to Pay for Premium Priced Green Productions

Consumers in Chinese Representative Cities Willing to Pay for Premium Priced Green Productions. Li Yan Renmin University of China. Conclusion. 2. 3. 4. Discussion. Methodology. Contents. 1. Background.

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Consumers in Chinese Representative Cities Willing to Pay for Premium Priced Green Productions

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  1. Consumers in Chinese Representative Cities Willing to Pay for Premium Priced Green Productions Li Yan Renmin University of China

  2. Conclusion 2 3 4 Discussion Methodology Contents 1 Background

  3. From 2009 to 2013, China Chain Store & Franchise Association(CCFA) and School of Environment and Natural Resources of Renmin University of China issued questionnaires Complete questionnaires enlarge the scope Sclect 2013 Data Cities:Beijing, Shanghai, Wuhan and Shenzhen Issued 5000 copies and get 3930 back completed 2965 valid samples Background

  4. Discrete Choice Model dependent variables y represents WTP for Green Products, j means WTP level of green products, For “unwilling the pay extra money”, “premium lower than 5%”, “premium between 5 – 10%”, “premium between 10 – 30%”, and “no care of price” these five options, give them value from 1-5 accordingly independent variables x represents any factors which effect WTP for Green Products' Multivariate logistic regression

  5. Willing to Pay for Green Products

  6. Willing to Pay for Green Products Wuhan Beijing Shenzhen Shanghai

  7. Unwilling to pay extra money Various media advertisement Selling Diversity Special selling in holidays Labelling Guidance from retailing companies General Consumers Brand Selling on web Cost saving Old for new Government and Academic Institution Guidance Trendy D Enhance WTP Lower Prices Subsidy Improve Qualityof Products Core Consumers Quality of Green Products Brand Various Media Advertisement Government and Retail

  8. Green Liive Sustainable Consumption Only One Earth Thanks

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