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Diversification

Explore Jeff Mozingo's NAMM 2012 sales presentation on how to diversify and grow a music store business. Implement new rental options for instruments, set up a mini-stage for customer trials, partner with outside companies for sales boost, offer free monthly jams, expand class offerings, engage in various advertising and marketing methods, and improve community involvement through events and sponsorships.

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Diversification

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Presentation Transcript

  1. Diversification NAMM 2012 Jeff Mozingo, Presenter

  2. Sales Sales Listen to what customers ask for and implement • Offer rentals beyond band and orchestra instruments • We are expanding our rental inventory to include acoustic drums, electronic drums, electric guitars, acoustic guitars and digital pianos

  3. Sales Change the look and set-up of your store • We’ve included a mini-stage in our showroom where customers can try out product in a live venue • Roland’s Friend Jam

  4. Sales Sales Partner with outside companies to increase sales • Childbloom Guitar program- educational, in-school elementary school program

  5. Sales Sales Expand your road reps • Churches • Country Clubs • Assisted Living Facilities • Plus offer instrument drop-offs, pick-ups and product repairs

  6. Lessons Offer FREE Monthly In-Store Jams • Bluegrass Jam • Acoustic Guitar Jam • Blues & Rock Jam • Offer incentives • Special promotions • Product demos

  7. Lessons Expand your class offerings • Daytime Classes Geared Toward Home-Schooled Youth • Mozingo Music Fine Arts Academy • Musical Theatre Productions • Audition, Acting & Singing Workshops • Ukulele Group Class • Roland V-Drum Lab

  8. Lessons • Monthly highlights of our students and teachers • Students perform in the community

  9. Advertising and Marketing • In-store television for digital advertising and upcoming events • Groupon – lessons promotions • Living Social – sales promotion • Social Media • - Facebook • - Twitter • - YouTube

  10. Advertising and Marketing Radio • Talk Radio • Christian Radio Station • - Sponsored events • Christmas Radio

  11. Advertising and Marketing Community Involvement • Battle of the Bands Competitions • - 10 in ’11 • - Battle at Busch

  12. Advertising and Marketing Community Involvement • Sponsor community events • - Ellisville Farmer’s Market • - O’Fallon Jammin’ Concert Series • Partner with local charities • - Six Strings Heroes: honoring our veterans • - Cardinals Care

  13. Advertising and Marketing Offer In-Store Clinics at a minimal cost • Mandolin Clinics • Guitar Clinics • Percussion and Drum Clinics • Band Clinics • Theory Clinics

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