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How Customers Develop Factiva Products

How Customers Develop Factiva Products. Ann Lee Special Libraries Association June 13, 2000. Customer as Product Developer. Incorporating customer input into the design process How our customers have implemented creative solutions A new career for info pro’s. Server Software. RBB Select.

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How Customers Develop Factiva Products

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  1. How Customers Develop Factiva Products Ann Lee Special Libraries Association June 13, 2000

  2. Customer as Product Developer • Incorporating customer input into the design process • How our customers have implemented creative solutions • A new career for info pro’s

  3. Server Software RBB Select Factiva Developer Factiva Integration Dow Jones Interactive Destination Sites Factiva Links Factiva Publisher Reuters Business Briefing

  4. FACTIVA Product Development Process IDEA GENERATION JUSTIFICATION DEFINITION ARCHITECTURE DESIGN CONSTRUCTION TESTING LAUNCH SUCCESS REVIEW PRODUCT RE-EVALUATION Methods of Work

  5. How Do We Collect Customer Input? • Individual research interviews globally • Field observations of users • Usability testing of new product concepts • Continuous loop

  6. How we choose participants • Various professional roles • Users of different products • All vertical markets represented • Geographically diverse

  7. Monitoring the Market • Evaluations of current products globally • Forecasts • web access • industry trends • business climate -- flatter orgs, e.g.

  8. What is important to users? • Speed/response time/performance • Post-processing of results • User administration • Company searching should be easy

  9. What is important to users? • One product that works for all levels • Clear, simple labels for global audience • Allow for customization • Integrate content • different types of sources • internal and external

  10. Factiva IntegrationFactiva Publisher

  11. Sneak Peak Factiva Publisher Back User Interface Default View

  12. Info Pro as Product Developer • Greater choice of products • Component-based purchases • Customized for their environment • Opportunity: not limited to out-of-the-box

  13. Back

  14. Back

  15. Factiva DeveloperObjects

  16. An Example of DJI’s Content Objects at work Back

  17. Info Pro as Product Developer • Definition of results • User needs • Working with vendors • Justification • Implementation • Evaluation

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