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HSMAI Certified Revenue Manager

HSMAI Certified Revenue Manager . Introducing the HSMAI Europe Qualification. Welcome. OVERVIEW. Background to the Certification The three modules - content in brief Electives & Working with industry Options a nd costs for taking the course Summer Camp.

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HSMAI Certified Revenue Manager

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  1. HSMAI Certified Revenue Manager Introducing the HSMAI Europe Qualification

  2. Welcome

  3. OVERVIEW Background to the Certification The three modules - content in brief Electives & Working with industry Options and costs for taking the course Summer Camp

  4. Current Members of the HSMAI Europe Revenue Management Advisory Board • Henning Möhn, Regional Commercial Director Nord, Steigenberger Hotels, Hamburg • Christopher Cooper, Group Director of Revenue, Rocco Forte Hotels, London • Christian Gramsgrø, Director of Revenue Management, Scandic Hotels Norway. • Roland RhynerGeneral Manager at Hotel Uzwil. • Jason Houle, Vice President Travel Solutions, Lixto Software   • Head of the HSMAI Europe Revenue Management Advisory Board Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AG • Les Asplen, Head of Revenue and Distribution, Best Western UK, York • John Scanlon, Director of Revenue, Dorchester Collection, London • ThibautSellier, Director of Revenue, Kempinski, Geneva • Christian Börger, Regional Manager Revenue & Distribution EMEA, Mandarin Oriental Hotel Group, London • Heiko Siebert, VP Revenue and Distribution, Mövenpick Hotels & Resorts, Zurich • Carl Oldsberg, VP Revenue and Distribution, Nordic Choice Hotels

  5. Course Framework Three units each of five modules in the following subject areas: Revenue Management Distribution and Digital Marketing Elective Modules - development of individual specialist skills Five modules delivered over five classroom training days The fifth module includes a case study Each module is followed by an online assessment. One final certification exam

  6. Summary Three modules: 1 Revenue Management 2 Distribution & Ecommerce 3 Specialist Electives 15 one-day workshops Five workshops per module On-line assessment after each module One final exam to achieve full certification

  7. Revenue Management Balance academic theory and operational experience RM01 and RM02 - fundamentals and the foundation theory RM03, RM04 and RM05 intermediate level revenue management Electives allow advanced study of revenue management for example : Total revenue management Advanced theories in automated revenue management Commercial integration into a revenue and distribution strategy Coaching and mentoring a revenue management team

  8. Distribution and eCommerce Supports the extended role of classic distribution into internet, mobile and social media DM01 and DM02 fundamentals of distribution and electronic marketing DM03, 04 and 05 the commercial impacts of distribution and eCommerce Electives for more advanced study for example : Practical considerations for creating effective PPC and SEO campaigns Commercial and IT knowledge required to create an integrated systems strategy for revenue management, distribution and eCommerce How to design, set up and run an RFP for new services

  9. Electives Can be taken at any time the course is on offer – and anywhere e.g. Summer Camp in Breda Allows specialisation in areas of interest, or of commercial benefit to the hotel or group Will be run by the trainers, selected courses will be accredited and run by industry partners Typically electives allow for more advanced study in the areas of: Leadership skills Presentation and coaching skills Advanced Systems training Commercial and IT knowledge

  10. Options for taking the certification How to participate

  11. Options for taking the course Open workshops 2 day or 3 day workshops London Manchester and Edinburgh In house where sufficient people Aligned with existing in house training courses Existing revenue management course content can be assessed and aligned with CRM exam content Working with industry To create special interest one day workshops as Electives Plus align revenue training from suppliers where requested with the CRM

  12. Cost Structure Workshop costs 1 day workshop £220 2 day workshop £395 3 day workshop £550 Package cost for course All 15 workshops £2500 Additional Certification Fees Exam administration fees €300 per course Final certification fee approx €150 All costs are ex VAT

  13. Promotional Rates Taster Rate 17th 18th May RM01 and RM02 Pre-paid rate £300 ex VAT, inclusive of exam fees ToTs– Teams of Ten Pre paid rate Teams sign up for the same dates on RM and DM modules, electives free choice Taster rate extended across all modules, equivalent to £150 ex VAT per day Total training cost £2250 ex VAT and exclusive of exam fees Limited period of 10 pilot places 10 pilot places – €300 exam fees waived, final certification fee charged All costs are ex VAT

  14. Summer Camp 20th – 22nd June Breda Netherlands An opportunity to work with international colleagues Four workshops on offer HSMAI Europe trainers €499 for the training and social events – for HSMAI members €599 for non members

  15. Questions?

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