Using ONE to Automate Lead Nurturing

1. Using ONE to Automate Lead Nurturing May 25, 2018/ As a real estate agent, you may have noticed that there never seems to be quite enough hours in the day. We all feel like that sometimes, but when you start to feel that pressure every day, it may be time to find a solution that will let you deliver on your customers’ expectations and convert more leads with less work. You can get the most out of every lead through the consistency and reliability of automating certain aspects of your business. Buying a home is a long sales cycle and a lot can happen between the initial forays into the market and finally closing the sale. You need to be there consistently for your client over a significant period of time, despite all the new leads still coming in and the demands of others as they progress through the sales funnel. A Simple Process for Significant Gains iHomefinder ONE can automatically categorize your leads by specific characteristics, which may include things like locations, budget, or even how they found you. Once this is done, you can consistently and reliably send emails to your leads that address their needs, while positioning yourself as the local expert who clearly has the experience and knowledge that they can rely on. Perhaps more importantly, you can avoid letting those leads linger in limbo. Automating your processes can ensure that these leads immediately go into the right category without getting lost in the shuffle. Automation Does NOT Mean Impersonal

2. Some brokerages avoid automation because they are concerned they will lose the “personal touch” that they are known for. The truth, however, is that instead of making things seem impersonal, automation allows you to start engaging prospects immediately. Automation ensures that you are always there for your leads throughout the entire buying process. It also makes it possible for you to deliver customized, useful communications to every lead. You may not be able to automate everything, but you can streamline certain aspects of your marketing to stay involved with clients who may not be too far along the sales process. This, in turn, means you’ll have more time to deal directly with those leads who are closer to making a big decision. So, what, exactly should you start automating? Consider the following: 1. Email Sequences (Drip Email) You can use the data gained from website behavior to ensure that your emails address their specific needs. This is simple to set up in iHomefinder ONE, and you can automatically send simple and personal messages tailored to help start the right conversation at the right time. In other words, you can customize your drip email campaign to incorporate your tried-and- true action plans, always highlighting the value and benefit that you provide. This is a simple and effective way to automatically keep your business in their mind, without generating a lot of extra work for the rest of your team. 2. Lead Follow-Up A great landing page can capture a lot of leads, but many agencies aren’t quite prepared to act on every single one of them. At first, you may be excited about all these leads piling up, but if they don’t receive a response quickly enough, they aren’t going to stick around very long. iHomefinder ONE allows you to automatically follow up with each and every lead in several different ways, including: • Sending an email to help them understand the next steps toward homeownership. • Sharing new listings that match their budget or location requirements. • Thanking them for their interest and making sure they have your contact information. Just remember, this is about more than making contact. It’s about creating value for them by automatically sending them information that they can act on. 3. Lead Routing Making sure the right agents get the right leads is a critical part of managing an agent team or brokerage. If someone is better at managing leads at different stages of the sales funnel, you can make sure those leads automatically go to them. Or, if someone is a specialist in a

3. certain area in the city or knows how to sell certain types of properties, they need to get those leads. Lead routing is also critical when you’re running special promotions or targeting specific budgets/homebuyers. You don’t have to take the time to manually send those leads to specific agents. You can set the parameters and make sure it happens automatically. Using Automation to Earn More and Work Less When we say: “work less” we really mean work less on certain aspects of the business, like marketing and manually addressing every lead you receive. Automation frees you from many of those time-consuming manual tasks, so you can work on developing your team and building real relationships with prospects who are ready to make some important decisions.