Metro Atlanta Regional Transportation Referendum Fundraising Overview

1. Metro Atlanta Regional Transportation Referendum Fundraising Overview

2. GA Regional Referenda101 • HB 277 passed in April, 2010 • July 31, 2012 election, simple majority • 10-year, 1 penny sales tax • Georgia divided into 12 regions; regions vote separately • Effort in metro Atlanta managed by MAVEN/CTM • Other 11 regions managed by GA Chamber of Commerce • Metro-Atlanta 10-county region will generate $7.2 billion over 10 years • 52% Transit • 48% Roads, interchanges, bike/ped, aviation

3. Baseline Data • May 2011 benchmark poll: majority of voters unaware or undecided; balance favor the tax, by small margin. • Overwhelming majority of Atlanta voters agree traffic congestion is a serious problem, and if un-addressed, we will lose jobs, economy will suffer. • Large majority of voters plan their day to avoid congestion. • 200,000+ citizens participated in outreach efforts to develop the 157-project list. • Consensus among Governor, Speaker, Mayor Reed, majority of local elected leaders, biz community, 100+ org. coalition

4. MAVEN and CTM • 501 (c)(3) MAVEN $2.0 million budget • Neutral, non-partisan education, research, etc. • No limit on contributions • Generally tax-deductible • 501 (c)(4) CTM $6.8 million budget • “Vote Yes” activities, persuasion and advocacy • No limit on contributions • Not tax-deductible • Subject to state campaign disclosure requirements

5. Fundraising Sources • MAVEN Donors $2.0m of $2.0m committed • Community Improvement Districts (BIDs) • Corporate and family foundations, universities • Individuals • CTM Donors $4.2m of $6.8m committed • Public and private companies • Associations, membership & industry organizations • Individuals

6. CTM Structure • Major targets: companies who “get it” (engineering, consulting, construction, real estate, banking, technology, supply chain/logistics, etc.) • Finance Committee: peer-to-peer asks, targeting, triangulation • Geometry is important: associations, targeting within industries, special events, connectivity, etc. • Seth Godin, author of TRIBES: “best donors are the ones engaged in working toward the mission of the enterprise”

7. Fundraising Learning • Signature gifts- Set the bar high • Special events- Create deadlines • Fill up the room- Use peer pressure to your benefit • Start at the top- The $ get smaller as you go down • Don’t ask for no’s- Get the right person to ask • Don’t get snoozed- Be persistent • Water the flowers- Turn your donors into askers

8. Remember the Mission • Win. • The ultimate currency of your campaign is VOTES, not dollars. • Use the fundraising effort to secure VOTES, not just dollars. (sell shares)

9. MAVEN Online Project List Tool

10. ARC Online Project List Tool

11. Project Data Sheets

12. Information Sources • TransformMetroAtlanta.com • AtlantaRegionalRoundtable.com • @TransformATL • Transform Metro Atlanta

13. Contact Info Dave Williams VP Transportation, Metro Atlanta Chamber dwilliams@macoc.com 770-846-9000