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car2go GmbH – Andreas Leo, February 2012

car2go. From Pilots to Commercialization. car2go GmbH – Andreas Leo, February 2012. WHAT IS. CAR2GO?. car2go is…. PERSONAL PUBLIC MOBILITY. AS FLEXIBLE AND CONVENIENT. AS AN OWN CAR. BUT WITHOUT OWNING ONE!. Social, political and economic trends support carsharing growth. Drivers.

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car2go GmbH – Andreas Leo, February 2012

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  1. car2go From Pilots to Commercialization car2go GmbH – Andreas Leo, February 2012

  2. WHAT IS CAR2GO?

  3. car2go is… PERSONAL PUBLIC MOBILITY AS FLEXIBLE AND CONVENIENT AS AN OWN CAR BUT WITHOUT OWNING ONE!

  4. Social, political and economic trends support carsharing growth Drivers Megatrend of urbanization Cities restricting inner city driving and parking Changing customer expectations –“use instead of own” New technical possibilities – both vehicles and customers always online Reduce carbon footprint

  5. car2go: personal public mobility RENTAL CAR CARSHARING MOBILITY ON DEMAND PRIVATE CAR

  6. How it works

  7. Transparent Pricing…. INSURANCE, MAINTENANCE, Fuel andparkingincluded Price based on used time NO MONTHLY FEE NO MINIMUM TURNOVER Cheaperthan Special hourlyanddailyrates Owning a car

  8. User Group BETWEEN 36-49 YEARS OLD 26 % 50 AND MORE YEARS OLD 14 % BETWEEN 26-35 YEARS OLD 29 % BETWEEN 18-25 YEARS OLD 31 %

  9. Flexibility redefined: Pick Up anywhere, drop off anywhere

  10. From Pilots to Commercialization 2008/ 2009 2011 2009/ 2010 300 car2go / 20.000+ Kunden 300 car2go / 10.000 Kunden 300 car2go / 21.000+ Kunden 2011 2011 2011 225 car2go / 9.000+ Kunden 300 car2go (electric drive) 300 car2go (electric drive) 2012 2011 2012 500 car2go 200 car2go 300 car2go

  11. Experiences and future approach • 9 cities with more than 2,700 smart fortwo vehicles • 60,000 customers made more than 1,000,000 rentals • More than 10 Million kilometers have been driven (250 times around the globe) • Full-electric fleets with 300 smart fortwo electric drive vehicles in Amsterdam & San Diego • More cities to come this year…. (Stuttgart, Washington D.C.…) • Good relationship and cooperations with Public Transport

  12. smart fortwo electric drive: Good for the city and fun to drive! • Li-Ion traction battery with 135 km driving range • High level of comfort and passenger safety • 2nd generation vehicle, proven in fleet operations

  13. car2go & Amsterdam electric…. • One of the world’s first all-electric carsharing schemes • 300 smart fortwo electric drive • charging after each rental is not required • about 300 charging stations available with project start (up to 1,200 end of 2012)

  14. Thank you for your attention!

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