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Targeting Voters

Targeting Voters. Get Out The Vote February 8, 2014. Cost-effectiveness and efficiency of various campaign tactics. door-to-door canvassing e-mail direct mail telephone calls mass media campaigns events such as candidate forums and Election Day festivals. Contact with voters .

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Targeting Voters

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  1. Targeting Voters Get Out The Vote February 8, 2014

  2. Cost-effectiveness and efficiency of various campaign tactics • door-to-door canvassing • e-mail • direct mail • telephone calls • mass media campaigns • events such as candidate forums and Election Day festivals

  3. Contact with voters • How many contacts? • What is a contact? • Most effective contact?

  4. How Many Contacts? • “Use a word three times and its yours for life” • Resources

  5. What is a contact? • door-to-door canvassing • e-mail • direct mail • telephone calls • mass media campaigns • events such as candidate forums and Election Day festivals

  6. Most effective contact • Door to Door • Phone: casual conversation with someone you may know

  7. Who do we contact • Voters who will vote for you

  8. How do we target voters? • Get a database • Party affiliation • Voting history

  9. Create a first list: People You Know • Who will vote for you? • Who will give you money? • Who will help you – volunteer? • People who have given money to candidates • CONTACT these voters and ASK

  10. Field List • Democrats who vote in Primary and General • Democrats who vote in General • Democrats who vote in Presidential • Republicans who vote in Presidential • Republicans who vote in General • Unaffiliated

  11. Unaffiliated • Unaffiliated Liberals • Unaffiliated Conservatives • Unaffiliated “Leave Me Alone”

  12. Contact List • First List • Door to Door • Phone Banking • Events

  13. Door to Door • Walk Lists • Volunteers • Literature • Clipboards • Map • Pens • Judgment: Follow Up • Not Home • DO NOT PUT ANYTHING IN MAILBOX

  14. Door to Door Plan Megan Cook • Saturdays from 10 am – Noon • Teams of 2, some will go solo if experienced • Walk Lists and Maps • Literature • Rain out on Saturday shift to Sunday 1 pm – 3 pm • 670 voters in target group March 14: Thread Haven, Douglass Landing 136 voters March 21: Washington St, Wye Ave, Brookwood Ave, Earle Ave, Trippe Ave, Biery 116 voters March 28: Kelly Gibson, Brookletts, August, Harrison (These are the borders) 120 voters April 4: Doverbrook, Arcadia, Park, August, Goldsborough, South St 112 voters April 11: Port, Glenwood etc 186 voters April 25: Mop Up May 2, 3: Lit Drop the target list

  15. Phone Banking • Necessary because we can’t walk everywhere • Phone Lists • Script • Reporting Mechanism • Volunteers

  16. Voter IDs • Keep a list • Follow Up: Contact X 2 • Voting Period • Early Voting: Who voted early?

  17. Lit Drops • Literature • Volunteers • Follow Up Lists • DO NOT PUT ANYTHING IN THE MAILBOX

  18. Election Day • Signs at Polls • Door to Door • Phone Banking • Presence at Polls

  19. Signs • Seal the deal with a voter • Expectation • Show that there is a campaign • Signs don’t vote • People like signs

  20. Sign Waving • Fun • Cheaper than an ad • Effectiveness?

  21. ASK!!!!!!

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