Presented by: Ofelia Chernock, Portfolio Marketing Manager

1. Information Resources to Facilitate and Optimize Biochemistry, Genetics and Molecular Biology Research Presented by: Ofelia Chernock, Portfolio Marketing Manager

2. Agenda • The Value of Content to Facilitate Biochemistry, Genetics and Molecular BiologyResearch • Cross-Disciplinary Workflow Components • Biochemistry, Genetics and Molecular Biology InformationUsage Trends • Content for Academic, Government, and Corporate Researchers • Efficiency Gaines through Online Access • Join the Elsevier Community!

3. The value of content to facilitate research outcomes Content to Facilitate Research Outcomes: The Top reasons Researchers Will Recommend Online Books to Their Library Data Source: Elsevier 2012 Global Academic User Value Study,10,000+ responses from teachers, researchers, students in higher education

4. Agricultural & Biological Science Mapping the cross-disciplinary workflow Pharmacology, Toxicology & Pharmaceutical Science Immunology & Microbiology 70% of researchers with Biochemistry, Genetics, and Molecular Biology as their primary area say they do cross-disciplinary research in these 3 areas the most Biochemistry, Genetics & Molecular Biology DataSource: 2012 Elsevier survey of 364 researchers and students in Biochemistry, Genetics, and Molecular Biology

5. Top Downloaded Titles on ScienceDirect in Biochemistry, Genetics, and Molecular Biology Usage trends in biochemistry, genetics and molecular biology Data Source: Elsevier ScienceDirect Biochemistry, Genetics, and Molecular Biology Usage reporting; requests for full text chapter downloads, Jan.-Dec 2012

6. Elsevier is committed to providing quality content from renowned authors to help researchers build foundation knowledge The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers • Includes the subjects from numerous areas under life and biomedical sciences such as cell biology, molecular biology, genetics and biophysics • Elsevier publishes authoritative content from award-winning authors such as Anthony Atala and Robert Lanza • 2011 Suckow The Laboratory Rabbit, Guinea Pig, Hamster, and Other Rodents – PROSE Award 2012 • Emerging topical content like Genomic and Personalized Medicine and Proteomic and Metabolomic Approaches to Biomarker Discoveryadds timely relevance to the research Elsevier’s publishers & editors are committed to keeping abreast of new techniques and technologies as it is imperative for research and development in this field.

7. Elsevier publishes quality content with relevance across science disciplines to meet the cross-disciplinary needs of biochemistry, genetics, and molecular biology researchers The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers Pharmacology, Toxicology & Pharmaceutical Science Biomedical Science & Medicine Biochemistry, Genetics, and Molecular Biology Chemistry Immunology & Microbiology Agricultural & Biological Sciences

8. The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers The Biochemistry, Genetics, and Molecular Biology Legacy Collection on ScienceDirect • Gene Activity in Early Development, Davidson, 1986 • Modern Methods in Protein Nutrition and Metabolism, Nissen, 1992 • A Practical Guide to Protein and Peptide Purification for Microsequencing, Matsudaira,1993 Drawing on historic book content from the mid-20th century onwards, the Legacy Collection can rapidly expand your collections in the foundational sciences Find a complete list of titles and more about the Legacy Collection at info.sciverse.com/legacy

9. Top-notch eBook content to use in the classroom The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers Essentials of Medical Biochemistry With Clinical CasesN. V. Bhagavan & Chung-Eun Ha "We adopted the Bhagavan text because it is the most comprehensive and authoritative text on the market and is suitable for our students who have already had at least one semester of biochemistry prior to acceptance in medical school...The chapters on genomics and hematology are handled better by Bhagavan than in other books that I'm familiar with. It was probably this coverage in Bhagavan that made it our choice. The hematology section is better than that in most full hematology books.“--Dr. Eugene AllansonDepartment of Biochemistry and Molecular BiologyGeorgetown University Medical CenterThe Dissection of Vertebrates, 2nd Edition Gerardo De Iuliis & Dino Pulerà Combines pedalogical effective text with high-quality, accurate, and attractive visual references. Expertly rendered award-winning illustrations accompany the detailed, clear dissection direction. Primary audience: 2nd or 3rd year university level comparative vertebrate anatomy courses. Human Parasitology, 4th Edition,Burton J. Bogitsh, Clint E. Carter & Thomas N. Oeltmann This revised and updated edition provides students with succinct coverage and a clinical approach to the organisms that parasitize humans. For upper -level undergraduate and pre-med one-semester courses in Human Parasitology and Parasitology. Principles of Molecular Virology, 5th Edition, Alan J. Cann This undergraduate text explores and explains the fundamental aspects of virology, including structure of virus particles and genome, replication, gene expression, infection, pathogenesis and subviral agents. Part of Textbooks on SD offering Part of Textbooks on SD offering Part of Textbooks on SD offering Part of Textbooks on SD offering Textbooks on ScienceDirect -info.sciverse.com/textbooks

10. Elsevier’s Book & Handbooks Biochemistry, Genetics, and Molecular Biology Series: Library to Lab, the Perfect Compliment to Primary Research The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers • Advances in Cancer Research • One of the top 5 downloaded series in the Academic, Corporate, and Government markets • Impact Factor*: 6.080 – ranked #2 as showing the highest • growth in impact factor YOY • “Excellent, highly informative, in-depth reviews... expertly written, up-to-date, and well- referenced.” • – JOURNAL OF MEDICINAL CHEMISTRY • Advances in Genetics • Advances in Protein Chemistry and Structural Biology • Published continuously since 1944, each thematically organized volume is guest edited by leading • experts in a broad range of protein-related topics. • "The authority, originality, and editing of the reviews are first class." – NATURE • The Enzymes • The series was started in 1970 by Nobel Prize winner, Paul D. Boyer • International Review of Cell and Molecular Biology • Methods in Cell Biology • Methods in Enzymology • The TOP downloaded series on ScienceDirect in all three markets - over 700,000 in 2011 • The most highly respected publication in the field of biochemistry • "Should be on the shelves of all libraries in the world as a whole collection.“ – CHEMISTRY IN • INDUSTRY • “The Methods in Enzymology series represents the gold-standard." – NEUROSCIENCE • Progress in Molecular Biology and Translational Science • Vitamins and Hormones • First published in 1943, Vitamins and Hormones is the longest-running serial published by • Academic Press • Impact Factor*: 2.890 For more on series visit, www.info.sciverse.com/sciencedirect/books/books-series *Source: 2010 ISI Journal Citation Report

11. Elsevier’s Major Reference Works help researchers gain essential foundation knowledge and broaden their perspective in new/related areas The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers • Brenner’s Encyclopedia of Genetics, 2E • Editors-in-chief: Stanley Maloy and Kelly Hughes • Provides a thorough accounting of the strides made within genetics research and key subfields over the past decade • Explores new technologies in diverse areas such as biochemistry, cell and molecular biology, pharmacogenetics, personal genomic medicine, genetic enhancement technologies, and historical references and contributions Encyclopedia of Biological Chemistry, 2E Editors-in-Chief: William J. Lennarz and M. Daniel Lane The 4-volume Encyclopedia of Biological Chemistry, 2nd edition, represents the current state of the field, defining and exploring contemporary biochemistry, with content experts carefully chosen by the Editorial Board to assure both breadth and depth in its coverage. For more on major reference works, visit : www.info.sciverse.com/sciencedirect/books/reference-works

12. In Corporate Researchers’ Words: The contribution of Biochemistry, Genetics, and Molecular Biology eBooks to Workflow outcomes "Identified typical phrasing as approved by the FDA, which saved time & effort to streamline the FDA approval process.“ - Sanofi-Aventis "Provided background information to accelerate development of a model in house." - Nektar Therapeutics "Accelerated the research and found a solution not known before, of course and it really saves time and help to find much more information that may be useful." - Qiuji Wu, China Data Source: 2011 Akel Agency Research Study: Corporate Markets

13. SciVerseScienceDirect is the most preferred publisher platform among Biochemistry, Genetics, and Molecular Biology researchers who need both book & journal content How Online Access Drives Efficiency “Contains the most trusted foundation knowledge” Biochemistry, Genetics, and Molecular Biology researchers share their opinions: “Easy to search and good coverage of multiple information types” “Elsevier is full of relevant information, easy to access and well recognized” “Convenient and simple to access, and with enriched resources.” “World-wide and richer content than the others” Data Source: 2012 Elsevier survey of 364 researchers in Biochemistry, Genetics, and Molecular Biology

14. *84% of Biochemistry, Genetics, and Molecular Biology researchers are engaged in social media communities! Join our community – where nearly 6,800 Biochemistry, Genetics, and Molecular Biology members are collaborating daily! Join the Elsevier Community www.facebook.com/elsevierbiomedchem www.facebook.com/elsevierstemcell www.twitter.com/elsbiomedchem www.twitter.com/elsstemcell www.youtube.com/elsevierbooks