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Findings from the PEJE – Measuring Success JDS Parent survey

Findings from the PEJE – Measuring Success JDS Parent survey. Prepared by Amy Katz PEJE Board Meeting December 4, 2012. 60% of inquiries come from word of mouth. Inquiries (n=5,522). Hypothesis: Perceived quality drives enrollment. What drives enrollment and retention?.

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Findings from the PEJE – Measuring Success JDS Parent survey

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  1. Findings from the PEJE – Measuring Success JDS Parent survey Prepared by Amy Katz PEJE Board Meeting December 4, 2012

  2. 60% of inquiries come from word of mouth Inquiries (n=5,522)

  3. Hypothesis: Perceived quality drives enrollment

  4. What drives enrollment and retention? Perceived quality is the strongest, most actionable driver of enrollment for day schools

  5. tuition: no relationship enrollment Dollar change in tuition vs. % change in enrollment 2005- 2010 • Tested across 200 schools, before and during recession. • The lack of a relationship tells us that schools and funders are making tuition decisions idiosyncratically • Interpretation: Whether you raise tuition $0 or $2,000, there is a 50/50 chance of enrollment increasing or decreasing. • Partnered with ISM

  6. Total Parent Responses: n=25,000 Current Parents: n=22,000 •78% average response rate Current Parents Considering •n=10,000 Other Options: •JDS, Public, Pvt, Charter Parents Currently Applying: •n=1,000 (subset) Parents Not in School (left or did not enroll): •n=700 Data Set

  7. The best predictor of future growth and retention across multiple sectors and industries: “I would recommend this to a friend.” Promoter score: 50% (strongly agree) Detractor score: 14%

  8. Findings were controlled for all variables • Demographic • School denomination • Size of school • Divisions served • Parent denomination • Level of tuition paid

  9. Perceived quality = parents perceptions of the schools ability to: • Support the desired Jewish development of their child • Graduate preparedness • Responsive to expressed concerns

  10. Top driver #1 Support the desired Jewish development of their child (scores range from 21% to 69% strongly agreeing)

  11. Top driver #2 Graduate preparedness (scores range from 9% to 70% of parents strongly agreeing)

  12. Top driver #3 Responsiveness to concerns (scores range from 17% to 60% of parents strongly agreeing)

  13. Top academic drivers of promoters and detractors • English/Language arts • Science • Math • Mishneh/Talmud/Halacha

  14. What is actionable for schools and for Peje? • Know your data • Grow inquires/admission pipeline • Marshall word of mouth • Attend to each of the top drivers

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