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3 Ways to U se GoPro for Your Nonprofit Marketing

3 Ways to U se GoPro for Your Nonprofit Marketing. What is the GoPro HERO3+?. Smaller. Lighter. Mightier. 2013 EMMY-WINNING CAMERA America’s best-selling, high-definition, personal camera WEARABLE, WATERPROOF, WI-FI-CAPABLE Can be mounted for hands-free filming

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3 Ways to U se GoPro for Your Nonprofit Marketing

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  1. 3 Waysto Use GoProfor Your Nonprofit Marketing

  2. What is the GoPro HERO3+? Smaller. Lighter. Mightier. 2013 EMMY-WINNING CAMERA America’s best-selling, high-definition, personal camera WEARABLE, WATERPROOF, WI-FI-CAPABLE Can be mounted for hands-free filming Instantly share videos via Facebook, Instagram, email and more! INCLUDES THE GOPRO APP AND SOFTWARE GoPro’s free application enables content preview, playback, and easy sharing Free software allows editing

  3. Build Awareness Show what’s new! • Idea: Show your latest event, mission, or success story, and then share on newsletters, your website, or on social media pages • Goal: By sharing your latest activity, constituents will see your organization as an active nonprofit that is taking steps to help the cause you’re passionate about.This will also give you fresh, relevant content to keep your constituents interested. • Example: Humane Society • Use GoPro to show volunteers playing with new animals that have come to the shelter, or even feature an “New Friend of the Month” and include it in e-newsletters.

  4. Easier Training for Volunteers Show them the Ropes! • Idea: Attach a GoPro camera to a volunteer for a day to show behind-the-scenes work and detailed videos of tasks that a potential volunteer would be completing. • Goal: This shows potential volunteers a preview of their duties, and can assist in showing them how to handle certain tasks and situations. This also reduces the amount of time your staff has to spend physically training new volunteers. • Example: Retired Race Horse Rescue • Show volunteers feeding and caring for horses. While volunteers obviously should still see an actual demonstration of these methods, previewing these tasks with a video will reduce the amount of time staff will have to spend explaining the jobs.

  5. Advocate for Your Cause! Show the difference you’re making! • Idea: Show before and after shots of work your organization has accomplished • Goal: Show constituents that their support is making a difference, and why support is needed. • Example: Nature conservation organization • Show time-lapse starting with a littered park, then use mount to let GoPro capture your team revitalizing the area. This could be a lengthy video, so use the time-lapse feature on GoPro’s free software to move quickly through frames.

  6. A Day in the Life: Helicopter TrainingA Day at the Honolulu Humane SocietySaving a Kitten See GoPro in Action!

  7. GoPro HERO3+ vs. iPhone Why gopro is better for your organization • Waterproof • Durable • Mountable • Higher quality video • Comes with editing software

  8. You’ve Filmed Your Masterpiece… Now what? • Social media updates • Wi-Fi allows immediate upload • Share in emails to potential donors • Thank-you emails to current donors • E-Newsletters • Promote upcoming events • Create a YouTube Channel of videos • Add to website pages

  9. GoProStudio Software Creating professional-quality videos has never been easier • Download the GoPro Studio Software for FREE from the GoPro website • Key Features • GoPro Edit Templates make it easy to create GoPro-style videos • Trim, edit, and mix video clips • Add titles, music, audio tracks and more • Fisheye adjustment control • Adjust video playback speed for fast or slow motion • Export video still frames at full resolution • Create videos from time-lapse photo sequences • Supports GoPro, Canon ®, Nikon ® and other constant frame rate H.264 mp4 and mov. formats

  10. Affordable Options • HERO3+ Black • Features: • Captures 30 frames/second • SuperView allows extra wide-angle perspective • Auto Low Light automatically adjusts frame rate for greater low-light performance • 30% longer battery life • 4x faster Wi-Fi • Sharper lens • Waterproof and mount-compatible • Continuous Photo shoots full-resolution stills at 3, 5, and 10 frames/second • 2x reduction in image artifacts • Improved audio • Price: $399.99 HERO3 White Features: • Captures 3 frames/second • Built-in Wi-Fi • Waterproof and mount-compatible • Time-lapse mode allows photos to be captured at .5, 1, 2, 10, 30, or 60 second intervals Price: $199.99 HERO3+ Silver Features: • Captures 10 frames/second • 4x faster Wi-Fi • Enhanced low-light performance • 30% longer battery life • Waterproof and mount-compatible • Time-lapse mode allows photos to be captured at .5, 1, 2, 10, 30, or 60 second intervals • 3x reduction in imaging artifacts • Improved audio Price: $299.99

  11. Additional Accessories Mount your Gopro Head Strap + Quick Clip $19.99 Chest Harness $39.99

  12. DonorPro is the premier provider of cloud-based fundraising and donation management solutions helping thousands of nonprofit professionals around the globe increase donors and dollars and make a difference with affordable, easy-to-use, multi-channel, online fundraising platforms. Visit our website to schedule your free demo, attend a free webinar, or learn more about how to with DonorPro Power Your Purpose

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