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Business Communication Resources. Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu. Student Topics. Proposal for a parking garage
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Business CommunicationResources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu
Student Topics • Proposal for a parking garage • Profits report comparing Wal-Mart and Target • Investment report for investment company to open an Applebee’s franchise • Opening Hardware Store • Student organization to promote a healthier campus
The Information Age The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity…. - Oxford English Dictionary 2010
The Information Age Present and anticipated spectacular informational achievements will usher in public recognition of the information age…. - Richard Leghorn 1960 founder of Itek Corporation
Itek Corporation • Founded 1957 • In 2000 became Goodrich ISR
Library Business Databases • Hoover’s • First Search • LexisNexis Academic • Business Source Complete • Google Site Search
Hoovers • Search Information on Specific Companies • Financial data • Annual reports • Competitors • Officer names ONLINE TUTORIAL
Exercise One: Goodrich ISR • Use Hoovers to build a custom report using the following criteria: • Industry Information • Competitors • Financial Summary • Competitive Landscape Who is their top competitor and why?
North American Industry Classification System • NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. • Standard Industrial Classification (SIC) System (Older) • http://www.census.gov/eos/www/naics/
First Research • Search Industry Landscape • Industry Profile Chapters • Recent Developments • Business Challenges • Trends & Opportunities • Call Prep Questions • Industy Forecast • Web Links & Acronyms • Back out into the open web
Exercise Two: Goodrich ISR • Use First Research to locate the Industry Overview for Goodrich ISR What is the NAICS code? What is the industry forecast? What are some of the industry drivers?
Additional Databases • LexisNexis Academic • Business news journals • Company financial information • Industry and market news • Combined Search • Business Source Complete • Company Profiles • Datamonitor Reports • 3,000 full text business journals • Ebsco Product
Exercise Three: Goodrich ISR • Using LexisNexis combined search locate a recent story on Goodrich ISR • Using Business Source Complete locate a recent story on Goodrich ISR. • Using Business Source Complete create a Datamonitor report on Goodrich ISR
Google: Improve Your Searches Site Specific Command What it does: searches only specific domains What to type: Oklahoma health Statistics site:gov Oklahoma health Statistics site:edu
HBS Working Knowledge • Faculty Research at Harvard Business School • Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty • Free Weekly Newsletter
Questions? • Contact me: • Frederic Murray • 774-7113 • frederic.murray@swosu.edu
Key Terms: Goodrich ISR/ Aerospace Industries • Itek Corporation becomes Goodrich ISR Info via Wikipedia • Hoover: search Goodrich ISR for Company Data • First Search: Search for Industry Landscape – search Industry Profile Chapters • First Search provides Web Links - Use them • Business Source Complete - Search using information gleaned from H & FS • LexisNexis: Search using information gleaned from H & FS • Ebrary Digital Book Collection: Key Word from First Search Industy Profile: Aerospace Products and Parts Manufacture • Search Chapter Headings • Yahoo Finance: Search Company & Industy Profile • Google Site Search • HBS Working Knowledge