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Business Communication Resources

Business Communication Resources. Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu. Student Topics. Proposal for a parking garage

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Business Communication Resources

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  1. Business CommunicationResources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu

  2. Student Topics • Proposal for a parking garage • Profits report comparing Wal-Mart and Target • Investment report for investment company to open an Applebee’s franchise • Opening Hardware Store • Student organization to promote a healthier campus

  3. The Information Age The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity…. - Oxford English Dictionary 2010

  4. What is the Internet?

  5. The Information Age Present and anticipated spectacular informational achievements will usher in public recognition of the information age…. - Richard Leghorn 1960 founder of Itek Corporation

  6. Itek Corporation • Founded 1957 • In 2000 became Goodrich ISR

  7. Library Business Databases • Hoover’s • First Search • LexisNexis Academic • Business Source Complete • Google Site Search

  8. Hoovers • Search Information on Specific Companies • Financial data • Annual reports • Competitors • Officer names ONLINE TUTORIAL

  9. Exercise One: Goodrich ISR • Use Hoovers to build a custom report using the following criteria: • Industry Information • Competitors • Financial Summary • Competitive Landscape Who is their top competitor and why?

  10. North American Industry Classification System • NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. • Standard Industrial Classification (SIC) System (Older) • http://www.census.gov/eos/www/naics/

  11. First Research • Search Industry Landscape • Industry Profile Chapters • Recent Developments • Business Challenges • Trends & Opportunities • Call Prep Questions • Industy Forecast • Web Links & Acronyms • Back out into the open web

  12. Exercise Two: Goodrich ISR • Use First Research to locate the Industry Overview for Goodrich ISR What is the NAICS code? What is the industry forecast? What are some of the industry drivers?

  13. Additional Databases • LexisNexis Academic • Business news journals • Company financial information • Industry and market news • Combined Search • Business Source Complete • Company Profiles • Datamonitor Reports • 3,000 full text business journals • Ebsco Product

  14. Exercise Three: Goodrich ISR • Using LexisNexis combined search locate a recent story on Goodrich ISR • Using Business Source Complete locate a recent story on Goodrich ISR. • Using Business Source Complete create a Datamonitor report on Goodrich ISR

  15. Google: Improve Your Searches Site Specific Command What it does: searches only specific domains What to type: Oklahoma health Statistics site:gov Oklahoma health Statistics site:edu

  16. HBS Working Knowledge • Faculty Research at Harvard Business School • Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty • Free Weekly Newsletter

  17. Questions? • Contact me: • Frederic Murray • 774-7113 • frederic.murray@swosu.edu

  18. Thanks!

  19. Key Terms: Goodrich ISR/ Aerospace Industries • Itek Corporation becomes Goodrich ISR Info via Wikipedia • Hoover: search Goodrich ISR for Company Data • First Search: Search for Industry Landscape – search Industry Profile Chapters • First Search provides Web Links - Use them • Business Source Complete - Search using information gleaned from H & FS • LexisNexis: Search using information gleaned from H & FS • Ebrary Digital Book Collection: Key Word from First Search Industy Profile: Aerospace Products and Parts Manufacture • Search Chapter Headings • Yahoo Finance: Search Company & Industy Profile • Google Site Search • HBS Working Knowledge

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