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XELSION (Network/media broker/publisher/affiliate/ trade desk)

XELSION (Network/media broker/publisher/affiliate/ trade desk) Proprietary data collection technology M edia buys on dCPM , CPM etc. via DSP Performance based revenue on CPA, CPL or Rev. share %. AFFILIATE PLATFORMS (In media agency role) Receive:

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XELSION (Network/media broker/publisher/affiliate/ trade desk)

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  1. XELSION • (Network/media broker/publisher/affiliate/ • trade desk) • Proprietary data collection technology • Media buys on dCPM, CPMetc. via DSP • Performance based revenue on CPA, CPL or Rev. share % • AFFILIATE PLATFORMS • (In media agency role) • Receive: • Commission from advertiser on sales/ leads/ revenues generated by Xelsion • Sales and revenue data from advertisers • Advertiser marketing materials • Provide: • Data collection & reporting via UI and API on: • Xelsion traffic delivery • Advertiser sales/leads • Revenue data • Payment processing – transmits portion of commission from advertiser to Xelsion • Advertiser marketing materials to Xelsion • ADVERTISERS • (Finance, telco, retail etc.) • Receive: • Media space/ audience from Xelsion • Provide: • Marketing materials & promotions • Data to affiliate platforms on sales leads and revenue data • Pays commission to affiliate platforms on sales/ leads/ revenues generated by Xelsion • DATABASE • Receives: • API feed from DSP containing media cost and delivery data • API feeds from affiliate platforms containing sales, leads, revenue and commission data • Provides: • Collated accurate P&L data for accurate low margin, high volume trading API API • Demand Side Plaform (DSP) • (3rd party media trading technology used by network to buy media for advertiser programmes) • Receives: • Payment from network for media • Media availability and pricing information from multiple media sources • Provides: • Real time data on audience and media, which enables Xelsion to maximise return on spend with media suppliers • Interface with media suppliers, transfers ads, tracking and media payment from Xelsion • Data collection & reporting on media and audience cost and delivery via API • MEDIA OWNERS • (website, mobile, search, video, IPTV etc.) • Receive: • Ads • Payment from network via DSP/ Exchanges/ Networks • Provide: • Advertising space • Audience Via adexchanges, networks SSPs & publisher sites Direct Link

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