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PICTUREHOUSE BIG SCREAM

PICTUREHOUSE BIG SCREAM. DCM.CO.UK. CONTENTS. 1. Big Scream 2. The sponsorship 3. The facts 4. On-screen support 5. Big Scream sites 6. Amplification 7. Investment 8. Case study: Cbeebies 9. Research results. BIG SCREAM.

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PICTUREHOUSE BIG SCREAM

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  1. PICTUREHOUSE BIG SCREAM DCM.CO.UK

  2. CONTENTS 1. Big Scream 2. The sponsorship 3. The facts 4. On-screen support 5. Big Scream sites 6. Amplification 7. Investment 8. Case study: Cbeebies 9. Research results

  3. BIG SCREAM Big Scream is an opportunity, exclusively for new parents with young babies to sit back, relax and enjoy the latest film releases with no need to worry about the little one making a noise The house lights are raised just that little bit higher, whilst the films volume is turned down a bit lower, which allows Mum or Dad to watch the film in an auditorium that’s more suited to the little one

  4. THE SPONSORSHIP • Ownership of this property will provide: • Long term & relevant presence in cinema • Interaction & engagement with mother and baby audiences • An integrated campaign including, solus on-screen activity, integrated, stand out foyer promotions, promotional collateral and online opportunities • Strong association with the major UK Art house exhibitor

  5. THE FACTS Number of sites: 21 nationwide Day of the week: One weekday morning per week (varies by site) Film Product: Latest film releases in quieter/brighter auditoriums Price: Full ticket price

  6. Estimated admissions for 2009 = 45,000* * Based on 2008 total admissions

  7. Up to 8 Minutes of content Sponsors Branding Film trailers Film Screening ON SCREEN SUPPORT Solus advert will appear before all Big Scream screenings Big Scream – On Screen Support

  8. BIG SCREAM SITES • Clapham Picturehouse • Brixton Ritzy • Bath Picturehouse • Edinburgh Picturehouse • Henley Picturehouse • Greenwich Picturehouse • Oxford Picturehouse • Southampton Picturehouse • Liverpool Picturehouse • York Picturehouse • Cambridge Picturehouse • Aberdeen Picturehouse • Exeter Picturehouse • Stratford Upon Avon Picturehouse • Norwich Picturehouse • Brighton Picturehouse • East Finchley Phoenix • Mile End Genesis • Stirling • Bristol • Edinburgh Big Scream – On Screen Support

  9. AMPLIFICATION • Foyer Promotions • 2 x standees, • 2 x counter cards on day of screening • 1x Quad poster in foyer for the year • Exclusive product sampling rights for the screenings • Branding on the Big Scream promotional advert in all participating cinema brochures - could include voucher to incentivise purchase • Branding on Big Scream sections of the websites.

  10. INVESTMENT Big Scream sponsorship at 21 Picturehouse & Independent sites with foyer, website and brochure support: £48,000 gross* Total estimated admissions: 45,000 Annual Foyer Exposure: 2,500,000 *Subject to availability & cinema chain approval All costs excluding production and delivery

  11. CASE STUDY: CBEEBIES Campaign dates: 25th Feb 2008 to 24th Feb 24th 2009 Sites: 27 On-screen: Up to 60” sponsorship credits Foyer: Quad Poster permanently installed in foyers Magazine: 2 x ½ page ads in Picturehouse Recommends over the year Web: Branding and links on Picturehouse website, hosted on the Big Scream page Independent research carried out by Sherbet Research

  12. RESEARCH FINDINGS… 80% of mums had babies aged under 6 months Big Scream – On Screen Support

  13. WHERE DID YOU HEAR ABOUT BIG SCREAM Big Scream – On Screen Support

  14. CINEMA: THE QUALITY END OF YOUR BROADCAST SCHEDULE FREQUENCY How frequently were Mums attending the Big Scream How frequently would mums come again this year?

  15. “Coming to the Big Scream is definitely my favourite activity. It makes me feel ‘current’, like I’m getting out there still, by keeping up with the latest movies! “ (Mum, Henley)

  16. THANK YOU DCM.CO.UK

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