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Active living as a lifestyle model

Active living as a lifestyle model. Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013. The purpose of our presentation to answere these questions :. What can drive customers towards fitness the most ? How to reach new target groups ?

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Active living as a lifestyle model

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  1. Active living as a lifestyle model Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013

  2. The purpose of ourpresentationtoanswerethesequestions: Whatcan drive customerstowards fitness the most? Howtoreachnewtargetgroups? Aretherenewrolesinhealthpromotion? Whichnewskillsshould be developed? Doweloseorwinpeopleonnewtrends?

  3. Benefits of ActiveLifestyle *Physical Activity Guidelines Advisory Committee Report. 2008: Washington, DC: U.S. [29]

  4. Attitude – Howoftendoyouexercise? Eurobarometer 2010, Laszlo Zopcsak PhD

  5. Similarities- general problems in EU & worldwide 2.Health Concerns • Lack of PA (Eurostat) – indifferencetoexercise • NCD (HUB) • Ageing (Eurostat) • Obesity (WHO) • High obesity vs. low activity (fat less active)-motivation

  6. Whatcan drive the most? get in shape/stay in shape/stayhealthy variety of equipment, strength and CV convenient location overall health/wellbeing progress with personal goals

  7. Whatcan drive the most? IHRSA Trend Report 2013, Laszlo Zopcsak PhD

  8. Barriersformembers – TOP 5 IHRSA Trend Report 2013, Laszlo Zopcsak PhD Tooexpensive/cannotafford I exercise somewhere else for free No Time I donotexercise I would feel out of place

  9. Barriersformembers IHRSA Trend Report 2013, Laszlo Zopcsak PhD

  10. Aloneorwithhelp? Weeklyworouts Withhelp Alone Weeks

  11. Usagefrequency/excellentratings

  12. Experience

  13. New rolessuggested: WorksitelifestyleActivators – „Moveyourcollegues” Lifestylecoaches – „Inspireyourclients” ExerciseAmbassadors – „Reachthesociety”

  14. Doweloseorwinpeopleonnewtrends?

  15. The purpose of ourpresentationtoanswerethesequestions: Whatcan drive customerstowards fitness the most? Howtoreachnewtargetgroups? Aretherenewrolesinhealthpromotion? Whichnewskillsshould be developed? Doweloseorwinpeopleonnewtrends?

  16. Seeyousoon, Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013

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