Download
1 / 10
100 likes | 111 Views
This article discusses the ongoing legal battle between Apple and Samsung, the impact on both companies, the potential market size for Samsung, and the stakeholders involved. It also presents three possible outcomes and their advantages and disadvantages. Additionally, it provides statistics on Apple's sales from Samsung and the potential effect on consumers.
E N D
Overview 4/15Apple sue Samsung for “copying” iPhone and iPad 4/21 Samsung sue Applein Germany, Korea, and Japan 6/17-23 Apple sue Samsung in Korea and Japan 6/23 Apple apply for an injunction in Netherland 6/28 Samsung ask ITC to stop importing Apple products in America 6/29 Samsung sues Apple in America 6/30 Samsung sues Apple in England and in Italy 7/1 Apple apply for an injunction to stop selling Samsung products in America 7/5 Apple ask ITC to stop importing Samsung products in America 7/28 Apple apply for an injunction to stop selling Samsung products in Australia 8/9 Apple apply for an injunction to stop selling “Samsung Galaxy Tab 8.9” in Germany 8/9 Samsung apply OHIM to nullifyApple’s design patent right 8/24 Apple wins in Netherland 9/9 Samsung’s objection to injunction in Germany was denied. Thus, Samsung is not allowed to sell “Samsung Galaxy Tab 8.9” in Germany 9/12 Apple sue Samsung in England 10/6 Samsung apply for an injunction in Italy to stop selling iPhone 4S
Economic Questions • What impact does the lawsuit have on Apple and Samsung? • How could Samsung keep its market size? • Who will benefit after the lawsuit? Who will lose?
Statistic #1 • “Apple was Samsung’s second-biggest client after Sony of Japan last year, bringing in around 6.2 trillion Korean won ($5.7 billion) in sales, and is widely expected to become Samsung’s top client this year.”
Stakeholders • Samsung • Apple • Global IT industries • Ex. Nokia, L.G. • Samsung/Apple consumers
Three Cases… Samsung wins Apple wins Samsung loses its consumers and its market size diminishes Apple dominates smart phone and tablet market share Less Samsung consumers will have access to Samsung products Give up • Apple and Samsung divides market share • Equal market size • Samsung’s market size increases • Apple loses its consumers and compensate Samsung • Advertisement effect • Less Apple consumers will have access to Apple products
Solution – Continue Lawsuits Advantage disadvantage If Samsung loses, Samsung’s market size will decrease. Higher chance for Apple to win most – western countries If Apple loses, Apple will have to continue its competition with Samsung and stop selling some of its products in some regions. The consumers will have to obey the result of the lawsuit. • If Apple wins, iPhone/iPad will dominate smart phone and tablet market share • If Samsung wins, it will continue to have competition with Apple and expand market size in some areas • Other global smart phone industries will benefit from the “Loser”
WINNER / LOSER Samsung wins Apple wins WINNER Apple Apple consumers Other global IT industries LOSER Samsung Samsung consumers L.G. • WINNER: • Samsung • Samsung consumers • Other global IT industries • LOSER • Apple • Apple consumers • L.G.
References • Reuters. (2011, April 22). Samsung Countersues Apple on iPhone and iPad Patents. New York Times. Retrieved from http://www.nytimes.com/2011/04/23/ technology/23samsung.html?_r=1&scp=9&sq=Samsung&st=Search • Apple, Samsung overtake Nokia in smartphone market. (2011, July 31). Korean Herald. Retrieved from http://www.koreaherald.com/national/ Detail.jsp?newsMLId=20110731000049
