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PROPAGANDA TECHNIQUE $

PROPAGANDA TECHNIQUE $. Commonly Used Advertising Methods. NOSTALGIA. Plain folks, back to nature, just the way Grandma used to make it, back in the good old days. Nostalgia. Orville Redenbacher Commercials http:// www.youtube.com/watch?v=pbb7jnCrk00. BANDWAGON.

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PROPAGANDA TECHNIQUE $

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  1. PROPAGANDA TECHNIQUE$ Commonly Used Advertising Methods

  2. NOSTALGIA Plain folks, back to nature, just the way Grandma used to make it, back in the good old days

  3. Nostalgia • Orville Redenbacher Commercials • http://www.youtube.com/watch?v=pbb7jnCrk00

  4. BANDWAGON Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out!

  5. BANDWAGON • http://www.youtube.com/watch?v=VQ3d3KigPQM

  6. TRANSFER/FANTASY Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.

  7. HUMOR People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.

  8. Humor • Doritos Commercial • http://www.youtube.com/watch?v=wIA28nWP2vI • Evian Water Babies Commercial (humor/transfer) • http://www.youtube.com/watch?v=XQcVllWpwGs

  9. SENSE APPEAL Sounds or pictures that appeal to the senses are featured.

  10. Sense Appeal • Fancy Feast (also has emotional appeals) • http://www.youtube.com/watch?v=RhbyM6ZUN8k

  11. STATISTICS People tend to be impressed with “facts” and statistics even if they have little or no meaning.

  12. Statistics • Coca-Cola Ad • http://www.youtube.com/watch?v=6ZBGnkrIrlM

  13. TESTIMONIAL Important or well-known people testify that they use the product and so should you.

  14. Testimonial • GameFly (Common People) • http://www.youtube.com/watch?v=Ths8pGZfhVs • Footlocker Ad (Celebrities) • http://www.youtube.com/watch?v=gq_EZjhHaDY • Proactiv (Celebrities & Common People) • http://www.youtube.com/watch?v=56IJ8VnM0-s

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