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Propaganda-

Propaganda-. ideas used to make you think or act in a certain way. Best in Town!. Be All You Can Be. Act Now- Only 2 days left!. 1. Bandwagon- tries to persuade everyone to join in and do the same thing. ( conform ). Everyone in town agrees

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Propaganda-

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  1. Propaganda- ideas used to make you think or act in a certain way. Best in Town! Be All You Can Be Act Now- Only 2 days left!

  2. 1. Bandwagon- tries to persuade everyone to join in and do the same thing. (conform) Everyone in town agrees that Rachel Grauzer is the one for the job. Don't you want to be part of this winning team? 10 million people can't be wrong! Billions Served

  3. Bandwagoning -- Robert isn’t drinking milk and he is sad because he doesn’t fit in.

  4. 2. Testimonial- Uses a famous person to convince you to be like them. • Tiger Woods- Nike • Michael Jordan- Wheaties

  5. Jeff Gordon,one of the best known Nascar drivers of today, is endorsing milk.

  6. 3. Plainfolks uses a common or regular person to try and convince you to identify with them and do what they do. Choosy moms choose Jif!!!

  7. 4. Snob appeal uses a fancy or wealthy person to try and convince you that you can become like them by using the product or service. Choosy moms choose Jif!!!

  8. 5. Loaded Words means using emotionally charged or fancy/scientific words to make the product seem better than it really is. • Miracle drug • New and Improved • Proven to fight gum disease

  9. Certs, with Retsyn. That sounds nice, but what IS Retsyn??

  10. 6. Name calling uses negative words or images to describe the competition’s product or service.

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