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Propaganda

Propaganda. Designed by Ms. Prieur. The use of words and images to PERSUADE. Fallacy:. False logic or False reasoning used to persuade or manipulate an audience. * Fear. Appeals to emotion. Appeals to Emotion. * Basic human needs (food, clothing, shelter).

estevan-gutierrez
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Propaganda

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  1. Propaganda Designed by Ms. Prieur The use of words and images to PERSUADE

  2. Fallacy: False logic or False reasoning used to persuade or manipulate an audience

  3. *Fear Appeals to emotion

  4. Appeals to Emotion • *Basic human needs (food, clothing, shelter)

  5. Appeals to Emotion • *Need for love and acceptance

  6. Use of Slogans Repetition of easy-to-remember phrases Usually 2 or 3 words *Hope and Change *Peace, Land, Bread *Go for it! *Better dead than red

  7. Deception *Telling lies *Not telling the whole truth *Changing facts

  8. Rhetorical Questions *Leaders ask questions that the audience is not expected to answer *they provide the answers so no one has to think for themselves

  9. Testimonial *The use of a famous person to endorse a product

  10. Bandwagoning Act now or be left out!

  11. Loaded Words *Duty *Enemy *Honor *Liberal *Respect *Conservative *Brother*Weak

  12. Hasty Generalization *All (all short people are smart) *Never (red heads never win) *Everyone (everyone is failing this class) *Stereotyping

  13. False Cause and Effect “Non Sequiter” which means in Latin: it does not follow. *I broke a mirror this morning and failed my science test.

  14. Black or White Argument Giving only two solutions *“We either fight or we die” *“We have to cut education spending or have an unbalanced budget”

  15. Slippery Slope One step leads to a terrible conclusion “If we have a pep rally, none of the students will take class seriously. Soon everyone will be skipping class and failing.”

  16. Red Herring Changing the topic “I know unemployment is an issue, but what about potholes?”

  17. False Use of Authority *Doctors give advice on investments *Athletes as decorating experts *Actors who try to be political analysts What does he Know about nail polish?

  18. Attack the Man(name calling) Attempts to destroy the character of the person instead of dealing with the facts

  19. Plain Folks Leaders try to show they are “normal people” just like the audience Kobe Bryant Paris Hilton Brad Pitt

  20. Euphemism Re-naming something offensive *garbage man – sanitation engineer *cut wages – redistribution of wealth *between jobs -- unemployed Greek: Good Words

  21. Red – powerBlack – strengthWhite – purityGreen – life & wealthBlue – truth and justiceOrange – warningPurple – royaltyYellow – hope

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