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LG Ad Q3 Prelim. Results

LG Ad Q3 Prelim. Results. October 30, 2003. "This presentation contains preliminary results of operations and business of LG Ad. Statements that are not historical facts, including statements about LG Ad’s beliefs and expectations, are forward-looking statements.

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LG Ad Q3 Prelim. Results

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  1. LG Ad Q3 Prelim. Results • October 30, 2003

  2. "This presentation contains preliminary results of operations and business of LG Ad. Statements that are not historical facts, including statements about LG Ad’s beliefs and expectations, are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of LG Ad to be materially different from any future results or performance expressed or implied by such forward-looking statements."

  3. Q3 P&L Highlights (KRW, 100 m) Q3, 2003 Q3, 2002 % change Billing 1,890 1,712 10.4 Sales 446 497 -10.3 Gross Profit 147 151 -2.6 SG&A 104 96 8.3 Labor Costs* 70 62 12.9 Operating Profit 43 55 -21.8 Other Profit 9 10 -10.0 Recurring Profit 52 65 -20.0 Net Profit 36 44 -18.2 EBITDA** 49 59 -16.9 * Salary, Bonus, Severance, Fringe benefits **Operating profit + depreciation

  4. Q3 ytd P&L Highlights (KRW, 100 m) Q3 ytd, 2003 Q3 ytd, 2002 % change Billing 5,447 5,370 1.4 Sales 1,566 1,522 2.9 Gross Profit 470 452 4.0 SG&A 332 313 6.1 Labor Costs* 224 210 6.7 Operating Profit 138 139 -0.7 Other Profit 26 20 30.0 Recurring Profit 164 159 3.1 Net Profit 111 108 2.8 EBITDA** 153 149 2.7 * Salary, Bonus, Severance, Fringe benefits **Operating profit + depreciation

  5. Billing • Billing Breakdown • Overseas billings down almost 21% due to LGE's delay in ad spending • Non-LG clients' billings up 9.4% thanks to recent business wins such as Hite, Hana Bank, Olympus, etc. (KRW, 100 m) Q3 ytd, 03 Q3 ytd, 02 % change Total Billing 5,447 5,370 1.4 Top 4 Media Buying 3,487 3,505 -0.5 Others 1,960 1,865 5.1 LG 4,188 4,218 -0.7 Non-LG 1,259 1,151 9.4 Domestic 4,583 4,271 7.3 Overseas 864 1,098 -21. 3 Existing Clients 5,043 4,885 3.3 New Clients 404 485 -16.7

  6. Billing (cont'd) • Client base by industry (Q3 ytd)

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