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Kiss 101 Q3 2013 Rajar Results

Kiss 101 Q3 2013 Rajar Results. Topline Highlights – Q3 2013. Kiss 101 is commercial market leader with 491,000 listeners up 10% QoQ On average listeners listen to Kiss for 6.1 hours a week, up 7% QoQ In total Kiss listeners listen for 3 million hours each week

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Kiss 101 Q3 2013 Rajar Results

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  1. Kiss 101 Q3 2013 Rajar Results

  2. Topline Highlights – Q3 2013 Kiss 101 is commercial market leader with 491,000 listeners up 10% QoQ On average listeners listen to Kiss for 6.1hours a week, up 7% QoQ In total Kiss listeners listen for 3million hours each week Kiss has a market share of 6.2% amongst all adults 15+ Kiss is commercial market leader for reach and share amongst 15-24s15-34sand 15-44s Our strongest audience is 15-44s in which we are commercial market leader with 407,000 listeners Kiss 101 has 253,000ABC1 listeners and 317,000Housewives Rickie, Melvin and Charlie in the Morning reaches 204,000listeners, and is commercial market leader Justin from 9am-12pm now reaches 237,000listeners, up 9% QoQ Neev on 12-3pm is commercial market leader and reaches 230,000listeners Michael and Tineafrom 3-7pm is number one commercially for reach with277,000listeners, up 8% QoQ KISS 101 is part of KISS UK which reaches over5 million adults across the UK Source: RajarQ3 2013

  3. Kiss 101:Demographic Profile 45+ 35-44 Female C2DE 25-34 Male ABC1 15-24 Source: RajarQ3 2013

  4. Age vs. Comps Average Age 30 33 43 33 39 41 35 36 Source: RajarQ3 2013

  5. Weekly reach Adults: Kiss vs. other stations in it’s TSA 000S Source: RajarQ3 2013* Station TSA doesn’t cover all of Kiss TSA

  6. Weekly reach 15-24s: Kiss vs. other stations in it’s TSA 000S Source: RajarQ3 2013 * Station TSA doesn’t cover all of Kiss TSA

  7. Weekly reach 15-34s: Kiss vs. other stations in it’s TSA 000S Source: RajarQ3 2013 * Station TSA doesn’t cover all of Kiss TSA

  8. Weekly reach 15-44: Kiss vs. other stations in it’s TSA 000S Source: RajarQ3 2013 * Station TSA doesn’t cover all of Kiss TSA

  9. % of Kiss listeners who listen to other stations Source: RajarQ3 2013 There are 319,000 (70%)Kiss listeners who don’t listen to Heart West Country There are369,000 (81%)Kiss listeners who don’t listen to Capital South Wales. There are 388,000 (85%)Kiss listeners who don’t listen to Real 162,000(36%) of Kiss listeners don’t listen to any other local commercial station

  10. Kiss 101 transmission area

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